Boosting MICE Tourism

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The MICE Tourism in Da Nang is experiencing robust growth, particularly towards the year-end. Departing from its conventional focus on meetings and team-building activities, MICE tourism now incorporates innovative tours, wellness-oriented experiences, and entertainment. The deliberate diversification and enhancement of services position MICE as a compelling attraction, especially during off-peak seasons and winter travel.

Indochina Unique Tourist Co. Welcomes MICE Delegation from Thailand S.C.S Shoes Group

In November, Indochina Unique Tourist Co. (I.U.T) collaborated with the Danang Tourism Promotion Center to host a warm welcome for the first group of 500 guests from Thailand’s S.C.S Shoes Group at Da Nang International Airport. The S.C.S Shoes Group is known as a leading footwear manufacturer in the country. During the reception, representatives from the Danang Tourism Promotion Center had the opportunity to present flowers and gifts to the leaders of the S.C.S Shoes Group.

According to Mr. Nguyen Son Thuy, Director of Indochina Unique Tourist Co., “In 2023, I.U.T is set to host numerous large-scale Incentive (MICE) groups from various countries, including Thailand, India, the Philippines, and Malaysia, exploring key destinations nationwide such as Phu Quoc, Ho Chi Minh City, Hanoi, Sapa, Da Nang, and the Central Region.”

MICE Tourism in Da Nang

“Central Vietnam is asserting its position as an emerging hub for MICE tourism, with an increasing number of international and domestic flights to Da Nang. The city is evolving into a prime destination for conferences, seminars, events, and incentive activities.” This insight comes from an analysis by Micenet, which is Australia’s leading and most authoritative business events platform targeting meeting, incentive, convention and exhibition buyers in Australia and New Zealand.

Experts point to various factors contributing to Da Nang’s ascent as a MICE destination. Its strategic position between two UNESCO-recognized heritage sites—Hoi An and Hue—underscores its allure. The city’s extensive coastline hosts a range of 5-star resorts, catering to both local and international preferences.

Additionally, Da Nang’s appeal to MICE travelers is evident in its renowned attractions and team-building offerings. Sites like the stone sculpture village in Ngu Hanh Son’s Marble Mountains and the Sun World Ba Na Hills tourist area provide optimal settings for exploration, featuring iconic landmarks, engaging activities, and impressive spiritual structures.

This year, the Danang Tourism Promotion Center and Indochina Unique Tourist Co., have dedicated considerable efforts to tap into the MICE tourism market. We have organized a plethora of promotional activities, actively participated in international trade fairs and tourism exhibitions abroad. Furthermore, the city is strategically aiming to increase the number of direct flights, primarily focusing on Southeast Asian countries such as Thailand, the Philippines, Malaysia, and more.

According to

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