From August 21–25, 2026, the Da Nang Department of Culture, Sports and Tourism, in coordination with Klook, one of the region’s leading online travel platforms (OTAs), organized Kreatorverse 2026, bringing together more than 120 content creators (KOLs) from 20 countries and territories to experience Da Nang, create content, and promote the destination to international travelers.
As one of the largest destination-promotion initiatives involving an international creator network held in Da Nang in recent years, the program helps bring the city closer to travelers through authentic stories, images, and experiences shared across digital platforms.
More than 120 content creators share their own stories of Da Nang
Kreatorverse 2026 brings together content creators working across travel, lifestyle, entertainment, and food, representing markets across Northeast Asia, Southeast Asia, Central Asia, Europe, the Americas, and other regions and territories around the world. During the five-day journey, the creators directly explore Da Nang’s diverse tourism ecosystem, spanning nature, culture and heritage, entertainment, and local experiences.
The program takes the creators to iconic destinations rich in cultural, historical, and natural value, including Hoi An Ancient Town, My Son Sanctuary, Bay Mau Coconut Forest, the Marble Mountains, Linh Ung Pagoda, and Sun World Ba Na Hills.
The itinerary is also designed to introduce the KOLs to a variety of accommodation experiences, from Vinpearl Nam Hoi An on the first night to Novotel Danang Premier Han River and Mercure Danang French Village Ba Na Hills in the following days. This gives the group opportunities to experience seaside resort stays, upscale accommodation in the city, and a distinctive overnight experience amid the unique setting of Ba Na Hills.
Through each creator’s individual perspective and creative style, the destination’s distinctive values are transformed into engaging and relatable content tailored to different traveler segments and international markets.
Creating a memorable first impression from the moment they arrive in Da Nang
To bring Kreatorverse 2026 to Da Nang, the city’s Department of Culture, Sports and Tourism worked closely with Klook for more than eight months, from initial discussions and itinerary development to promoting Da Nang and encouraging international content creators to select the city as the destination for this year’s program.
A strong focus was placed on the welcome experience from the very first touchpoint. At Da Nang International Airport, the content creators were greeted with melodies performed on traditional musical instruments, Vietnamese conical hats, and the city’s warm hospitality.
The program also received coordination and support from the Immigration Police at Da Nang International Airport, Da Nang International Airport Customs, and Da Nang International Terminal Investment and Operation Joint Stock Company (AHT), helping guide and assist the delegation through immigration procedures quickly and conveniently and creating a positive first impression upon arrival in Da Nang.
From the airport welcome and gifts to the experiential journeys themselves, every element was designed to give the creators more inspiration and material to experience Da Nang and tell its story in their own way.
Opening Night – Passing on the light, sharing the story
The opening night of Kreatorverse 2026 was held in a lively atmosphere with a welcome dinner, offering international content creators an opportunity to meet, connect, and begin their journey of exploring Da Nang together.
A special highlight was the lanterns presented to the KOLs by the Da Nang Department of Culture, Sports and Tourism. More than a warm welcome from Da Nang, the gifts carried a meaningful message.
These lanterns were lit from Hoi An, once an international trading port where people from many parts of the world came to trade, meet one another, and leave cultural imprints that have endured for centuries. In those days, the light by the estuary did more than illuminate the way; it guided people toward a new land. Through those encounters, generations contributed to shaping a place with a distinctive cultural and heritage spirit.
Today, that light is passed on to the creators: from the hands of artisans who preserve cultural traditions to the hands of those who share culture with the world — the storytellers who will continue bringing the story of Da Nang to audiences across the globe.
Sharing Da Nang with the world
Kreatorverse 2026 is one of the activities implemented under the city’s plan to attract KOLs and KOCs, in association with the Danang Storytellers platform and the message “Your Danang – Your Stories.”
Since its launch, Danang Storytellers has begun building a network of domestic and international content creators. As of August 2026, the program had received 219 registrations, an increase of nearly 70% compared with July, from creators in Viet Nam and international markets including the United States, Spain, France, Japan, Russia, Italy, Belgium, Australia, South Korea, Bolivia, Canada, India, and others.
In terms of platforms, TikTok, Facebook, Instagram, and YouTube remain the most widely used channels among participating creators, alongside international platforms such as Naver, Threads, X, and others. Notably, around 23% of registered creators maintain a presence on three or more platforms, highlighting the potential for Da Nang stories to reach multiple digital communities and audiences.
These initial figures show that Danang Storytellers is gradually evolving from a KOL and KOC attraction program into a broader content-creation network with increasingly diverse participation from both domestic and international creators.
Within this ecosystem, initiatives such as Kreatorverse 2026 serve as a direct bridge between creators and Da Nang, giving them opportunities to experience the city firsthand and share their own stories through their individual perspectives, languages, and creative styles.
Through a community of more than 120 content creators, Da Nang expects stories about its culture, cuisine, beaches, resorts, sports, and local life to reach wider audiences, enhancing the destination’s appeal and visibility among international travelers.
The collaboration with Klook and its international KOL network also aligns with Da Nang’s direction of strengthening tourism promotion across digital platforms and expanding cooperation with OTAs and content creators. Through these efforts, the destination can engage more directly with a new generation of travelers, strengthen its presence in international markets, and turn real experiences in Da Nang into inspiration for future journeys to the city.
About the Klook Kreator Program
Klook has continuously invested in social commerce and its content creator ecosystem since 2023 through the launch of the Klook Kreator Program, supported by personalized affiliate links.Current program scale: 30,000+ Kreators across 88 markets
Impressive growth: Travel bookings generated by content creators increased by 246% in 2025.
DANANG TOURISM PROMOTION CENTER
