A visit to Sun World Ba Na Hills is not only about exploring breathtaking scenery, but also a journey through the clouds, touching a “miniature Europe” in the heart of Da Nang. Discover the newest and most detailed travel experiences at this fairy-tale paradise in 2025!
Are you looking for a destination that combines majestic, paradise-like nature with world-class entertainment and delightful cuisine? Choose Sun World Ba Na Hills—the amusement park nestled amid a sea of clouds on the summit of Mount Chúa in the heart of Da Nang. Take note of the complete guide below to explore every corner of this heavenly retreat and indulge in a culinary world that will leave you with unforgettable memories.
I. WHERE IS SUN WORLD BA NA HILLS LOCATED?
- Address: Bà Nà Commune, Da Nang City
- Opening hours: 7:00 AM – 10:00 PM
Sun World Ba Na Hills is located in Bà Nà Commune, about 25 km southwest of Da Nang city center. Thanks to its convenient distance from downtown Da Nang, you can easily get there by car, motorbike, or bus.

Ba Na Hills tourist area with its unique European architecture
This famous tourist destination is located on the summit of Bà Nà Mountain, at an altitude of about 1,487 meters above sea level. Thanks to its unique location, it enjoys a cool climate all year round and is likened to a fairyland shrouded in misty clouds.
Bà Nà Hills is also one of the rare destinations in Vietnam where visitors can experience all four seasons in a single day: a chilly morning, warm midday, cool afternoon, and refreshing evening. With its fresh air, majestic and enchanting natural scenery, and panoramic views overlooking Da Nang City and the distant sea, it has become an ideal destination for entertainment and resort relaxation.
II. TICKET PRICES FOR SUN WORLD BA NA HILLS
If you are planning a trip to Ba Na Hills, please refer to the ticket prices currently applied by the tourist area.
Updated 2025 Ticket Prices for Sun World Ba Na Hills:
Ticket Type | Adult (VND) | Senior (VND) | Child (VND) (1m–1.4m) | |
Round-trip Cable Car Ticket | Local Resident | 600.000 | 500.000 | 500.000 |
Non-local Visitor | 950.000 | 750.000 | 750.000 |
Note:
- Children taller than 1.4m: Ticket price applied as Adult.
- Children under 1m: Free of charge.
- Ticket prices include round-trip cable car, access to the Golden Bridge, Moon Castle, Fantasy Park, and more. However, if you wish to experience the Debay Wine Cellar, Wax Museum, rock climbing, prize-winning games, or 10D movies, separate tickets are required.
>>> Refer to detailed ticket types at https://booking.sunworld.vn/vi/catalog?land=SunParadiseLandDaNang
III. OPTIMAL TIME TO VISIT SUN WORLD BA NA HILLS
You can visit Bà Nà at any time of the year, as it is a four-season destination. Each season offers countless fascinating experiences, along with exciting festivals and events.
Therefore, to fully enjoy the beauty of Sun World Ba Na Hills, you should check the festival schedule in advance to plan your trip accordingly and be on time for world-class performances at Vietnam’s most exciting entertainment destination.

Bà Nà Hills – A Year-Round Entertainment Paradise
IV. HOW TO GET TO SUN WORLD BA NA HILLS
To reach Sun World Ba Na Hills, you have various options in terms of routes and transportation, depending on your personal needs and preferences. Departing from downtown Da Nang, you will head southwest for about 25 km to arrive at this famous tourist destination. The road to Bà Nà is spacious and easy to travel, with beautiful scenery on both sides, making the journey itself enjoyable.
4.1 Private Car or Taxi – Fast and Convenient
If you are traveling with family or friends, renting a car or taking a taxi will allow you to move quickly, comfortably, and with greater flexibility. Rental prices range from approximately 300,000 – 500,000 VND per trip, depending on the type of vehicle and pick-up point. Popular taxi companies in Da Nang such as Mai Linh and Vinasun, as well as ride-hailing services like Grab, are all easy to book. If you rent a private car, you can also combine the trip with visits to other attractions along the way.
4.2 Motorbike – Freedom to Explore Scenic Routes
For those who enjoy the thrill of adventure and prefer independence, traveling by motorbike is an excellent choice. Rental prices range from about 100,000 – 150,000 VND per day, and you can rent directly from hotels or motorbike rental shops. However, as the road to Bà Nà includes slopes and winding passes, make sure to carry all necessary documents, thoroughly check the vehicle, wear a helmet, and drive carefully to ensure safety.
4.3 Da Nang – Ba Na Hills Shuttle Bus – A Convenient and Cost-Effective Option

The shuttle bus to Bà Nà Hills is a convenient and budget-friendly means of transportation.
If you prefer a more economical option, the bus is a worthwhile choice. The shuttle from Da Nang city center to Bà Nà runs every 30 minutes, with a fare of around 30,000 VND per trip. Buses depart from Da Nang International Airport and stop at various points in the city before heading to Bà Nà Hills. However, traveling by bus may take longer compared to other means of transport, making it more suitable for those who are not pressed for time in their schedule.
4.4 Ascending to the Summit of Bà Nà by Cable Car
This is the most anticipated experience! After arriving at the Sun World Ba Na Hills entrance, visitors will continue their journey by cable car—an iconic system that has set multiple world records.
- The cable car system operates from 8:00 AM to 5:00 PM.
- The journey takes about 15–20 minutes, carrying you across lush green forests and the majestic Toc Tien Waterfall, while offering panoramic views of the city from above.
- The feeling of floating in mid-air, gazing at the drifting clouds just outside the cabin, will surely make the journey even more memorable.

Check-in on the Bà Nà Cable Car
V. MUST-VISIT “CHECK-IN” SPOTS AND IMPRESSIVE DISCOVERIES AT SUN WORLD BA NA HILLS
5.1 Golden Bridge – A Masterpiece Amid the Clouds

One of the most impressive bridges in the world – an unmissable icon at Bà Nà Hills.
The Golden Bridge is undoubtedly a must-visit spot when setting foot in Bà Nà. Two giant hands rising from the mountain forest gently hold the bridge, like a golden silk ribbon winding through the clouds, creating a scene both majestic and mystical. More than just a “photo hotspot” with millions of views, the Golden Bridge has continuously been honored in global travel rankings, such as “Most Impressive Bridge Design” by UNESCO and “World’s Leading Iconic Tourist Bridge” by the World Travel Awards. Standing on the bridge, your eyes can take in the vast mountain landscape and the panoramic view of modern, beautiful Da Nang City. Once you “touch” this masterpiece, you will understand why it has been so widely celebrated around the world.
5.2 The French Village – A Miniature Corner of Europe

The Ancient Charm of the French Village
You don’t need to fly to Europe to admire the timeless charm of magnificent castles, because the French Village at Ba Na Hills perfectly recreates this splendid yet romantic atmosphere. Towering domed castles crafted with meticulous antiquing techniques, cobblestone streets, statues placed at various corners, and vibrant blossoms in full bloom—all together transform this place into a “miniature Europe” amidst the clouds. More than just an ideal check-in spot, the French Village is also the heart of lively festivals with colorful street performances that never fail to captivate visitors.
5.3 Debay Wine Cellar – A Taste of France in the Heart of the Mountain

Explore the nearly century-old structure built during the French colonial period.
Stepping into the Debay Wine Cellar, you will immediately feel the naturally cool air, infused with the rich aroma of oak barrels. This nearly 100-year-old structure, built by the French in 1923, extends deep into the mountain, serving as a storage place for fine wines. It is not only an ideal stop to learn about the art of winemaking but also a place where you can sip a glass of wine and enjoy the timeless French ambiance.
Note: The Debay Wine Cellar is not included in the general admission and cable car ticket; it requires a separate fee based on service packages. Ticket prices range from 100,000 VND to 300,000 VND, depending on the package (Silver, Gold, Platinum) and the type of wine included.
5.4 POP MART Store at Sun World Ba Na Hills

Located at the summit of Bà Nà with a prime location and spacious area, the POP MART store at Sun World Ba Na Hills impresses with its unique interior architecture, resembling a magnificent castle inspired by the artistic and cultural essence of the ancient French Village. This is the very first POP MART store to be established within a theme park in Southeast Asia.
Inside, the POP MART store resembles a miniature art museum, where every corner tells a story and each displayed item appears as a unique work of art waiting to be discovered.
5.5 Ba Na Brew House – Savor Fresh Beer Amid the Clouds of Bà Nà

Enjoy craft beer in a European-inspired setting at Ba Na Brew House.
Ba Na Brew House is the perfect stop for food lovers and those seeking unique experiences at Ba Na Hills. Designed in a classic European style, it serves a wide selection of freshly brewed beers made on-site, paired with a diverse menu ranging from light snacks to grilled specialties. This is not only a place to enjoy high-quality craft beer but also a “chill” photo-worthy backdrop set amidst the cool mountain landscape.
5.6 Le Jardin D’Amour Flower Garden – A Paradise of Colors

Le Jardin D’Amour – where each garden tells a story of colors
Stepping into Le Jardin D’Amour, you will feel as if you have entered a vibrant natural painting, where hundreds of flower species bloom in all their splendor throughout the year. Each garden here carries its own unique theme—from romantic and poetic to mystical—creating exquisite photo-worthy corners.
5.7 Moon Castle – A Journey into a Fairytale World

Moon Castle – a fairytale castle in the heart of Bà Nà, where architecture and art harmoniously blend
The Moon Castle unveils a mystical space, resembling a European medieval fairytale castle. Beyond its impressive architecture, it also serves as the stage for spectacular shows, where music, dance, and cutting-edge lighting technology blend together to create mesmerizing and enchanting performances.
5.8 Sun God Waterfall – A Masterpiece of Sculpture Art

Check-in amidst the mystical ancient world at the Sun God Waterfall
The Sun God Waterfall is a sculpture complex inspired by Greek mythology, recreating powerful gods and mighty warriors, giving visitors the feeling of stepping into a mystical ancient world. It is undoubtedly an unmissable check-in spot, where every angle can transform into a cinematic photograph.
5.9 Wax Museum – Meet the Legends
For the first time in Vietnam, the Wax Museum at Sun World Ba Na Hills offers the opportunity to “meet” world-famous figures with astonishing lifelike detail.

Exciting Experiences at the Wax Museum
You can “face off” with Bruce Lee in his iconic martial arts stance or stand next to Cristiano Ronaldo with his captivating charisma. Each statue is crafted with meticulous detail, from facial expressions to costumes, leaving every visitor in awe.
To visit the museum, guests need to purchase a separate ticket priced at 100,000 VND per adult, while children under 1.4 meters tall enjoy free admission. This is not only a place to admire but also a trendy check-in spot, allowing you to capture unforgettable moments of “meeting legends” in the most unique way!
5.10 Linh Ung Pagoda – A Peaceful Sanctuary on the Mountain Summit

Linh Ung Pagoda – A Serene Touch Amidst the Green Mountains of Bà Nà Hills
Amidst the majestic natural landscape of Bà Nà Hills, Linh Ung Pagoda emerges as a serene highlight, offering a sense of peace and tranquility. Situated at an altitude of 1,500 meters, the pagoda is distinguished by its 27-meter-high statue of Shakyamuni Buddha, standing solemnly amid lush greenery. More than just a place for worship and prayers for peace, Linh Ung Pagoda on the summit of Bà Nà is also an ideal stop to breathe in the fresh air and find inner calm.
5.11 Tru Vu Tea House – A Quiet Retreat Amidst Nature

Tru Vu Tea House – where visitors seek tranquility amidst their journey of exploration
Nestled behind the ancient streets of the French Village, Tru Vu Tea House offers a meditative space where visitors can set aside the hustle and bustle of life. Simple wooden tables and chairs, the gentle fragrance of tea, and the soft whisper of the wind together create rare moments of relaxation. What could be more wonderful than sipping a cup of hot tea, letting your soul drift with the clouds of Bà Nà, and enjoying a moment of absolute peace?
VI. MUST-TRY ENTERTAINMENT ACTIVITIES AT SUN WORLD BA NA HILLS
6.1 Fantasy Park – A Grand Indoor Entertainment Paradise

With over 100 games for all ages, Fantasy Park is a true entertainment paradise in the heart of Bà Nà Hills
Covering an area of up to 21,000 m², Fantasy Park is the largest indoor amusement park in Vietnam, offering more than 100 diverse games for all ages.
- If you are passionate about exploring the prehistoric world, the “Back to Jurassic” zone will take you back to the era of lifelike dinosaurs.
- If you enjoy thrills, don’t miss the 29-meter-high Freefall Tower, where you will experience an exhilarating, breathtaking drop.
- In addition, Fantasy Park also offers a wide range of arcade games, indoor rock climbing, and science exploration zones, allowing you to enjoy endless fun all day without getting bored.
6.2 High-Speed Alpine Coaster – Challenge Your Limits

One of the must-try experiences at Sun World Ba Na Hills
The twin alpine coaster at Sun World Ba Na Hills is one of the most popular thrill rides, not only for its speed but also for its challenging double-spiral track design.
The modern coaster system features two parallel tracks, allowing you to race against your friends. The sensation of spiraling, gliding through sharp turns, and plunging at high speed amidst nature will surely make you want to experience it again and again.
6.3 Magical Flying Chair – A Journey Around the World

Experience a thrilling and vibrant adventure
Inspired by the classic novel “Around the World in 80 Days,” this ride takes you on an exciting journey where you can “travel” across many lands in just a few minutes.
The feeling of sitting on the flying chair and gliding through spectacularly recreated settings will make you feel like a true explorer. If you enjoy adventure-themed rides, this is definitely an experience not to be missed.
6.4 Airship “Flying Eye” Cinema – A Fantastical Adventure

Flying Eye – a 4D cinema that takes you on a fantastical adventure journey
Immerse yourself in a magical cinematic world at the Airship “Flying Eye” cinema, where advanced screen technology combines with dynamic surround sound effects, allowing you to experience films in the most realistic way.
The Moon Castle is home to this unique cinema, featuring a selection of 3D and 4D films that offer exciting and adventurous journeys.
6.5 “Ba Na By Night” – A Nighttime Feast of Colors


Sun World Ba Na Hills is not only captivating during the day but also transforms into a shimmering, magical wonderland at night. To fully embrace this enchanting beauty, the “Ba Na By Night” combo is the perfect choice for adventure lovers, offering a range of highly engaging experiences:
- Free Shuttle Service: Guests are offered complimentary round-trip bus service from Da Nang city center to Ba Na Hills. Flexible departure times are available at 3:00 PM, 5:00 PM, and 6:00 PM from downtown Da Nang, with return trips at 8:30 PM, 9:30 PM, and 10:30 PM.
- Free Cable Car Ride from 7:00 PM: Enjoy a complimentary round-trip cable car ride starting from 7:00 PM, allowing visitors to admire the sparkling night view of Da Nang from an ideal altitude.
- Receive 1 Liter of Sun KraftBeer: Each visitor will be gifted 1 liter of Sun KraftBeer – a signature craft beer brewed right at Ba Na Hills.
- Dinner Buffet at Beer Plaza: Indulge in a lavish buffet featuring hundreds of diverse Asian and European dishes, including fresh seafood and tempting grilled specialties.
- Join Music and Art Festivals: Immerse yourself in a vibrant festive atmosphere with captivating artistic performances and lively music, creating an unforgettable night experience at Ba Na Hills.
To fully enjoy “Ba Na By Night,” you can plan a full day at Ba Na Hills or opt for the special night combo with a unique evening journey.
Experiencing Bà Nà at sunset, you will witness the mountains bathed in a magical orange-red glow. Enjoy a vibrant night at Beer Plaza with a lavish buffet, delicious sausages, premium Sun KraftBeer, and lively dances. All of this will bring you an unforgettable experience amidst the enchanting atmosphere of Bà Nà by night.

“Ba Na By Night” will leave you absolutely delighted
Another way to enjoy the night at Bà Nà is to stay at the Mercure Hotel on the summit of Mount Chúa. This allows you to fully embrace the unforgettable charm and lingering essence of Bà Nà—vibrant, enchanting, and romantic.
VII. THE VIBRANT FESTIVE ATMOSPHERE AT SUN WORLD BA NA HILLS

Enjoy the vibrant festive atmosphere at Sun World Ba Na Hills
Sun World Ba Na Hills is also renowned as a year-round festival paradise. Festivals are held continuously throughout the year—from spring festivals with blooming flowers, seasonal floral events such as tulip, rose, and sunflower festivals, to lively celebrations like carnivals, water festivals, beer festivals, wine festivals, as well as Christmas and winter festivals. No matter when you visit Bà Nà, you will always be immersed in a vibrant festive atmosphere unique to each season, along with world-class performances featuring international artists and entertainers.
7.1 “After Glow” – The New “Magnet” of Ba Na By Night
With captivating choreography, a dramatic storyline, and the participation of many renowned entertainers, “After Glow” promises to be the most anticipated show of this summer at Ba Na Hills in particular and Da Nang in general.

“After Glow” truly deserves to be the most anticipated show of this summer at Ba Na Hills.
The show is crafted from the idea of Bà Nà’s distinctive beauty at night, inspired by the image of French Queen Marie Antoinette—an emblem of power, luxury, and controversial love affairs. The story is conveyed through enchanting music, fiery dance moves, and striking visual effects, offering audiences a uniquely emotional experience while discovering Ba Na By Night.
This is a form of Cabaret theater—a model still relatively new in Vietnam—where multiple art forms such as music, dance, and comedy are combined within a restaurant-style performance space. The greatest highlight of “After Glow” lies in its fiery, captivating dance performances, choreographed exclusively by director Đức Việt (nicknamed “Black Duck”), creatively inspired by the beauty of Ba Na By Night. Notably, the lead roles are performed by two Thai transgender beauty queens: Tumpetch Mr. Rintara (Ning) – Top 5 Miss Mimosa Queen 2018, and Namjaidee Kasira (Nanny) – winner of a transgender beauty pageant in 2022 in Bangkok, Thailand.
The show “After Glow” is performed twice daily (except on Tuesdays), scheduled from 3:00–3:30 PM and 6:30–7:00 PM. Guests purchasing the “Ba Na By Night” combo can enjoy the 6:30 PM performance free of charge; for those who wish to combine it with dining, simply choose one of the three available combo packages.
7.2 “Happy Fair” – A World of Endless Joy
If you visit Bà Nà this summer, don’t miss “Happy Fair” (Fairy Market) – a lively show held outside the Beer Plaza stage with two performances daily (except Tuesdays). This is the first time Bà Nà has organized a large-scale ensemble performance, vividly recreating the atmosphere of a European medieval fairytale market.
Here, visitors will feel as if they have stepped into a joyful village filled with laughter, transforming into characters in a fairytale, singing and dancing alongside the citizens of the Sun Kingdom. Not only that, you can also enjoy sizzling hot sausages, refreshing craft beer, and many signature delicacies right in the sun-drenched Beer Plaza square.

“Happy Fair” vividly recreates the fairytale market scene of medieval Europe
The bustling atmosphere of the “Happy Fair” show blurs the line between stage and audience, turning every visitor into a colorful piece of a vibrant festive picture. Everything blends into a jubilant space where worries fade away, leaving only laughter and energetic dances.
7.3 “Solar Warriors” – Powerful Sun Warriors
If “After Glow” embodies mystery and allure, and “Happy Fair” carries a cheerful and lighthearted spirit, then “Solar Warriors” captivates the audience with powerful Malambo drum dances, bursting with emotion. No dialogue, no language—only the pounding of boots on the floor and the resounding beat of drums—“Solar Warriors” evokes the majestic strength of the warriors of the Sun Kingdom.

“Solar Warriors” impresses with the captivating choreography of handsome international male dancers
With powerful stomps, pulsating drumbeats, and captivating choreography from a troupe of handsome, charismatic international male dancers, the performance will keep audiences spellbound. The cheers and applause blending with the show’s energy make “Solar Warriors” an unmissable highlight. The program is held twice daily at the Sun God Arena – Convergence Square, from Monday to Sunday (closed every Wednesday).
VIII. TOP NOTCH DINING SPOTS AT SUN WORLD BA NA HILLS
Sun World Ba Na Hills also treats visitors to a unique culinary paradise. Be sure to note the dining spots below to fully experience the signature flavors of Bà Nà!
8.1 Beer Plaza – A Grand Buffet Feast in the French Village
- Opening hours: 9:00 AM – 10:00 PM
- Buffet: 11:00 AM – 3:00 PM
- Reference price: around 350,000 – 400,000 VND/adult, 200,000 – 250,000 VND/child (prices may vary depending on timing and promotional programs).

Beer Plaza – the giant beer-barrel restaurant in the heart of the French Village
Right inside Beer Plaza is a performance stage where Bà Nà’s artists liven up the atmosphere with music and dance. This truly creates a unique culinary experience, combining a wide variety of delicious dishes with impressive live entertainment.
Right at Beer Plaza, there is a performance stage where Bà Nà’s artists energize the atmosphere with music and dance. It is truly a unique dining space, offering countless delicacies combined with impressive live performances.
8.2 La Lavande – Asian & Oriental Cuisine
- Opening hours: 11:00 AM – 3:00 PM
- Reference price: 350,000 VND/adult, 210,000 VND/child (prices may vary depending on timing and promotional programs).
Nestled in the cozy setting of the French Village, La Lavande is an ideal destination for those who love Asian cuisine. With more than 70 signature dishes from Vietnam, Thailand, China, and Japan, the restaurant brings out the rich flavors of each culinary tradition, offering you a true gastronomic journey right in the heart of Bà Nà Hills.
8.3 Arapang – A Culinary Paradise at Du Dome Square
- Opening hours: 11:00 AM – 3:00 PM
- Reference price: 295,000 VND/adult, 195,000 VND/child (prices may vary depending on timing and promotional programs).
Located at Du Dome Square, Arapang is the perfect choice for those who enjoy buffet dining with a rich variety of dishes. Here, you can savor fresh salads, flavorful grilled meats, delicate pastries, and fresh fruits—all prepared to high-quality standards.
8.4 Rosa Fried Chicken – A Favorite Spot for Fast Food Lovers
- Opening hours: 8:30 AM – 4:30 PM
- Location: Morin Garden
- Reference price: around 150,000 – 200,000 VND/person (prices may vary depending on timing and promotional programs).
If you are a fast-food lover, Rosa Fried Chicken will surely be an ideal stop on your Sun World Ba Na Hills journey. The restaurant offers crispy, golden fried chicken paired with signature sauces, along with tempting dishes such as cheese-stuffed chicken rolls and flavorful Korean-style bulgogi beef rice.
8.5 Taiga – Rich Flavors of Vietnam
- Opening hours: 10:30 AM – 3:00 PM
- Reference price: around 300,000 – 350,000 VND/adult, 180,000 – 220,000 VND/child (prices may vary depending on timing and promotional programs).

Taiga – A Restaurant Showcasing Authentic Vietnamese Flavors
Inspired by the Taiga forest, Taiga Restaurant offers a menu of more than 90 traditional Vietnamese dishes with a Tet holiday theme, delivering an authentic taste of homeland cuisine. Its elegant design combined with familiar flavors is sure to delight those who love Vietnamese food.
8.6. Little Tokyo – Tinh hoa ẩm thực Nhật Bản
- Opening hours: 10:30 AM – 3:00 PM
- Reference price: 350,000 – 400,000 VND/adult, 200,000 – 250,000 VND/child (prices may vary depending on timing and promotional programs).

Little Tokyo – An Authentic Japanese-Inspired Space
If you are looking for an authentic Japanese meal, make sure to visit Little Tokyo. The restaurant specializes in Japanese buffets featuring fresh sushi, sashimi, and a wide variety of signature dishes from the Land of the Rising Sun. Surrounded by a distinctly Japanese ambiance, each meal here is not only a culinary experience but also a cultural journey.
8.7. Le Petrin
- Opening hours: 8:00 AM – 5:00 PM
- Location: French Village
- Reference price: around 80,000 – 150,000 VND/person, depending on the pastries and beverages you choose.
Le Petrin is a bakery designed in classic French style, where you can enjoy freshly baked pastries, sip a hot cup of coffee, and soak in the romantic European ambiance. With its charming and elegantly decorated space, it is an ideal stop for those seeking a peaceful moment during their journey through Sun World Ba Na Hills.
8.8 Nhà hàng chay Ngọc Chi
- Opening hours: 8:30 AM – 4:30 PM
- Dishes starting from: 70,000 VND

Enjoy unique vegetarian cuisine at Ngoc Chi Restaurant
With a diverse vegetarian menu made from fresh, clean, and entirely plant-based ingredients, the dishes at Ngoc Chi are not only delicious but also crafted like “works of art” – harmonizing taste, sight, and soul.
Sun World Ba Na Hills is not only a destination of majestic natural landscapes but also a magical world where you can stroll through fairytale castles, immerse yourself in vibrant festivals, and indulge in countless delicacies. So what are you waiting for? Come to Ba Na Hills now and enjoy an exciting journey!
DANANG CENTER FOR TOURISM PROMOTION