POP MART, the world-renowned high-end toy brand, has officially launched its store at Sun World Ba Na Hills (Da Nang) in a highly artistic space. The grand opening day was filled with anticipation and excitement, as thousands of fans lined up eagerly to admire and purchase limited-edition products, adding to the buzz and energy of the event.
Located at a prime spot on top of Ba Na Hills, the large POP MART store boasts impressive interior architecture, resembling a magnificent castle inspired by an old French village’s artistic and cultural features. This is also the first POP MART store in Southeast Asia’s theme park.
The interior of the POP MART store at Sun World Ba Na Hills is not just a store, but a mini art museum, where every corner tells a story, and every display is a unique work of art waiting to be discovered. A walk through the store reveals the vibrant colors and shapes representing the diversity of the POP MART universe, drawing visitors into a world of whimsical and creative designs. Visitors can admire highly sought-after characters like MOLLY, SKULLPANDA, HIRONO, DIMOO, and THE MONSTERS, making every visit an exciting artistic experience.
Inside the POP MART Store at Sun World Ba Na Hills
On its grand opening day, May 25, patrons had the exclusive opportunity to acquire highly coveted limited-edition art toy models, a privilege that made the day even more special. POP MART unveiled 300 limited-edition products and presented over 9,000 enticing gifts to VIP customers and shoppers who met the spending requirements, totaling 1 billion VND.
Grand Opening at the Sun Castle on Ba Na Hill
During the grand opening, Jeremy Lee, Southeast Asia Market Development Director of POP MART, expressed: “The POP MART store at Sun World Ba Na Hills showcases our unique collections and aims to elevate the visitor experience. With this new store, we hope to bring a fresh, creative, and inspiring space that enriches the daily lives of our customers. This will lay a solid foundation for POP MART to reach the best and serve local customers. We are excited to introduce our iconic characters like LABUBU, MOLLY, and SKULLPANDA to the Vietnamese community. This store is the first step in our long-term strategy and strong commitment to the Vietnamese market.”
Jeremy Lee, Southeast Asia Market Development Director of POP MART, speaking at the event*
Nguyen Lam An, Director of Sun World Ba Na Hills, expressed: “We are deeply honored that POP MART chose Ba Na as one of the first locations in Vietnam. The collaboration between POP MART and Sun World Ba Na Hills marks this international toy brand’s first teaming with a theme park in Southeast Asia. We hope that the presence of POP MART will enhance the fresh, premium experience for visitors to Ba Na Hills while bringing Sun World Ba Na Hills closer to POP MART fans worldwide.”
The event brought together renowned KOLs from Vietnam and beyond, including beloved Vietnamese celebrities like singers Dong Nhi and Ong Cao Thang, Trang Phap, YouTuber Fabo Nguyen, and singer Gil Le.
In celebration of the grand opening of POP MART at Ba Na Hills, visitors and fans were treated to the spectacular LABUBU Show for three days (May 24-26). This marked the first time the LABUBU Show was presented outside of POPLAND, delighting audiences at Sun World Ba Na Hills.
The Iconic Duo from POP LAND – Labubu
As a global intellectual property toy icon, POP MART inspires customers worldwide with its innovative and artistic toys, particularly its popular Blind Box products, which spark curiosity with their element of surprise.
With over 90 licenses from top global brands such as DC Comics, Harry Potter, Disney Princess, and Minion and collaborations with renowned artists to create high-value artistic products, POP MART has become a high-end toy brand for young, art-loving customers with discerning tastes.
The presence of POP MART at Ba Na Hills is part of the plan to enhance the premium experience for summit visitors. This summer, Sun World Ba Na Hills is also set to introduce new products and services, such as Sun Kraft Beer’s launch, Slide No. 3, the French Bakery, and the exciting Sunfest Festival Series, offering more unique and enjoyable experiences for tourists.
DANANG CENTER FOR TOURISM PROMOTION
