With the strategy of developing Da Nang tourism into a key economic sector, Da Nang tourism has accomplished encouraging achievements in recent years. Beside the significant development of infrastructure system on accommodation and transportation, there are increasingly high requirements on the quality and the effectiveness of destination marketing, which should be more specific and professional with the aim of planning, developing the markets, introducing destinations, promoting service products; raising awareness and improving the quality of local servces
In 2016, Da Nang tourism would continue to focus on its target markets, especially international markets and brand Da Nang with the image of a new fascinating destination, a FantastiCity!
Identify the key markets of international tourists in 2016
Key markets group includes Japan, Korea, China and 4 Southeast Asian countries (Thailand, Malaysia, Singapore, Indonesia).
Potential markets are: Australia, Western European countries (Uk, France, Germany, Italy, Spain), Russia.
Markets promoting with specialized, focused activities, such as: participating in international tourism fairs such as Travex Philippines, ITB Berlin, MITT Moscow, JATA Japan, ITB Singapore, ITF Taiwan, CITM Shanghai, organizing workshops to, promote Da Nang tourism in Britain through Clipper Race 2015-2016 as well as in Japan and Germany. Moreover, together with strengthening the international market promotion, Da Nang tourism also continues to focus on domestic markets such as Hanoi and Ho Chi Minh city, improving the connections with neighboring areas such as the Central Highlands, Mekong Delta through organizing seminars and workshops, participating in tourism fairs, welcoming Famtrip groups to introduce the destination, products and services of Da Nang.
Strengthening regional collaboration in tourism promotion, especially the three provinces Hue – Da Nang – Quang Nam. In 2016, with the support of the EU Project, destination marketing would be well implemented through establishing the common brand of the 3 provinces with tourist maps, official destination website, logo and media campaigns to turn the area into a new highlight on the tourist map of Vietnam.
Organizing the Beach-Leisure and M.I.C.E Travel Mart (BMTM) Da Nang to promote local tourism and attract domestic as well as international visitors coming to Da Nang.
This is an important event of Vietnam tourism to stimulate the market, attract international tourists coming to Vietnam in general and the central region in particular. BMTM Da Nang will take place from 24th to 26th of June 2016 at Tien Son Sports Centre in Da Nang City.
Maintaining and improving the quality of destination marketing, considering online marketing as a longterm strategy. In order to achieve this goal, things to be done include efficiently operating the official tourism website in Vietnamese- English, upgrading in new languages (Japanese, Korean, Russian) and mobile apps, applying social network such as Facebook, Fanpage, Youtube, Twitter, Instagram according to the interests of each market, enhancing online marketing via popular travel community such as TripAdvisor, agoda, booking.com, creating a bloggers network in Japan, Korea, China and Russia.
Additionally, offline advitising through materials and publications still need to be maintained and diversified in terms of content and design.
With the ceaseless efforts of tourism agencies, enterprises, local community, we hope that Da Nang tourism will continuously grow to meet the demand of domestic and international tourists with unique and beautiful impression in 2016 and the upcoming years.
