MEETING ON TOURISM PROMOTION PLAN FOR DANANG CITY IN 2020
(New Orient Hotel Danang, November 30, 2019)
In order to ensure the effective implementation of Danang tourism promotion in 2020, on November 30, 2019, at New Orient Hotel Danang, Danang Department of Tourism organizes a meeting to discuss Danang Tourism Promotion Plan in 2020.
Attending the meeting were representatives of departments, agencies, associations, airlines, tourism businesses in the city. Presiding at the meeting were Mr. Nguyen Xuan Binh – Deputy Director of Department of Tourism, Mrs. Nguyen Thi Hoai An – Deputy Director in charge of Danang Center for Tourism Promotion and Mr. Cao Tri Dung – Chairman of Danang Tourism Association.
To look back on the achievements in the past year, Ms. Nguyen Thi Hoai An summarized the tourism promotion activities in 2019 and drafted a tourism promotion plan for Da Nang 2020.
Accordingly, in 2019, the Department of Tourism focused on effective deployment of the Plan for domestic tourist market development in the period of 2019-2020, Plan for diversifying the international tourist markets in the period of 2019-2021, collaborated, and coordinated with travel agencies and domestic and international airlines to promote the opening of direct flights, and executed promotional activities in key and potential markets. The Department has strengthened the implementation of programs and activities to promote tourism destinations in Danang through social networking sites, publications, and major national and international events. The association of 03 localities Hue – Da Nang – Quang Nam has been expanded, promoting high efficiency, contributing to attract and increase the number of tourists coming to 03 localities.
Online tourism communications has also made many remarkable strides and innovations in conveying methods and content. The signing and cooperation with businesses in the field of tourism and information technology has created a new orientation, enhanced interactivity as well as brought many positive results and positive feedback from the community network. Typically, the trial of online ticketing model on the website providing danangticket.com electronic service with full of online booking features for visitors; The website is compatible on all mobile devices and meets online payment processes (international credit cards, ATM local cards); Create #hellodanang campaigns on the Tik Tok and Fayfay.com application platforms. The campaign has earned 86.59 million views in just two months (June and July 2019); Danang FantastiCity is the first tourism brand in the country that has been certified blue tick on the social networking platform Facebook and Instagram.
Facing the change of the world tourism markets as well as the change in the trend of domestic tourism market, Department of Tourism has drafted a Danang Tourism Promotion Plan 2020 with the orientation to continue focusing on developing the domestic market (focusing on markets in the Central Highlands, the Northeast and the Southwest); diversify international markets, maintain traditional market groups (Japan, Korea, China, Southeast Asia), expand the opportunities of potential international markets (Western Europe (France, Germany), Russia, Australia, North America and the new Indian market); strengthen the promotion of international flight development; organize intensive research on international markets; invest and continue to effectively implement the application of IT in the promotion and development of Da Nang tourism under the theme of culinary tourism, night tourism products and wedding-oriented tourism products to international markets.
At the meeting, Danang Department of Tourism spent a lot of time listening to the opinions, sharing as well as exchanging with businesses about solutions to enhance the efficiency of promoting international direct flights to Da Nang; to promote and exploit potential and key tourist markets; to expand and create a favorable environment to engage and coordinate with businesses in the city.
With enthusiastic comments, useful sharing from agencies, units, businesses attending the meeting, the Department of Tourism will adjust and complete the Danang Tourism Promotion Plan 2020 to ensure compliance with the upcoming development orientation of the tourism industry./.