Entering 2026, Da Nang’s tourism sector has recorded encouraging growth signals from the very first month of the year, creating a favorable foundation for the peak Lunar New Year (Year of the Horse) holiday and the early spring travel season. Beyond a recovery in scale, Da Nang’s tourism landscape is showing a clear shift toward deeper, more meaningful experiences—closely connected with culture, festivals, and the emotional journeys of visitors.
Da Nang Tourism Growth in Early 2026
According to statistics, the total number of overnight visitors staying in Da Nang in January 2026 reached approximately 1.223 million, an increase of 11.6% compared to the same period in 2025. Of this total, international arrivals accounted for 715.8 thousand visitors, up 13.1%, continuing to serve as the main growth driver. Domestic visitors reached 507.6 thousand, an increase of 9.5%, reflecting stable domestic travel demand following the New Year holiday.
The number of overnight stays reached 1.069 million, up 11.5% year-on-year, indicating a growing trend toward longer stays and positioning Da Nang as a destination for comprehensive leisure and experiential travel. Revenue from accommodation and food services was estimated at VND 4,614 billion, up 13.6%, highlighting a synchronized recovery across the tourism and service ecosystem—particularly in gastronomy, resort tourism, and local experiences.
Aviation Connectivity Fueling the Lunar New Year Travel Season
In January 2026, Da Nang welcomed approximately 4,500 flights, an increase of 15.4% compared to the previous year, with an average of 78 flights per day. Domestic routes recorded 2,400 flights, up 11.6%, maintaining stable connectivity between Da Nang and major economic and tourism hubs nationwide.
Notably, international routes reached 2,100 flights, up 20.2%, underscoring Da Nang’s growing appeal on the global tourism map. The official resumption of the direct Phnom Penh – Da Nang route by Air Cambodia from January 15, 2026, with three flights per week, has contributed to expanding international visitor flows to the city.
February and March 2026 are expected to further reinforce Da Nang’s growth momentum, supported by the strong recovery and expansion of its aviation network. Sun Phuquoc Airways is set to launch routes connecting Hanoi – Da Nang and Ho Chi Minh City – Da Nang from late February, along with plans to open the Phu Quoc – Da Nang route in March 2026, helping attract high-quality domestic travelers. Internationally, new routes connecting Da Nang with Bali and Manila, expected from March 2026, promise to expand experiential horizons and extend the early-year travel season.
“Return to Origins” – Reconnecting with Authentic, Pure, and Essential Values
In 2026, as the world becomes increasingly saturated with virtual values and replicated experiences, travelers are seeking genuine emotional resonance in their journeys. Da Nang enters the new year with the communication campaign “Return to Origins – Chạm về nguyên bản”, offering a gentle invitation to awaken senses and emotions that may have long been forgotten.
This is not merely a tourism slogan, but a redefinition of Da Nang’s destination narrative—guiding visitors away from surface-level excitement toward a deeper reconnection with nature, culture, and people through real, simple yet profound experiences.
Within this spirit, “Touch” represents the act of removing distance—between visitors and the destination, between travelers and local life. “Return” signifies a journey back to oneself, to the most original emotions of travel. “Origins” affirms the unique, non-replicable beauty of the land and people of the Quang region within Da Nang—quiet yet enduring values that resonate deeply and linger long in memory.
“Return to Origins” therefore goes beyond a short-term stimulus campaign; it is Da Nang’s way of affirming its identity in the pursuit of sustainable tourism development, placing authentic experiences and genuine emotions at the center. From a communication message, the campaign is being translated into strategic orientations for tourism products and experiences, while also opening a new approach for tourism businesses, hotels, and restaurants to tell the destination story through local values and emotional depth.
Lunar New Year 2026 Festival Series – Multi-Spaces, Multi-Experiences
Beyond positive growth indicators, Lunar New Year Bính Ngọ 2026 continues to reinforce Da Nang’s appeal on both domestic and international tourism maps. According to online travel platform data, Da Nang ranks among the most searched destinations by Vietnamese travelers during the 2026 Lunar New Year, reflecting the city’s flexibility in meeting diverse travel needs—from leisure and festival experiences to heritage exploration and community life.
Internationally, Da Nang’s heritage dimension continues to gain recognition. Tripadvisor has recently announced its Travelers’ Choice Best of the Best Destinations 2026, ranking Hoi An (Da Nang) 7th among Asia’s top destinations, reaffirming the enduring vitality of a heritage destination celebrated by the global travel community.
Against this backdrop, the Lunar New Year 2026 festival series – Multi-spaces, multi-experiences emerges as a key highlight, expanding the festive landscape from the modern urban core to heritage sites, rural areas, and mountainous regions—offering visitors a rich and emotionally engaging spring journey.
The spring atmosphere in Da Nang begins with an artistic fireworks display on Lunar New Year’s Eve, taking place at 00:00 on February 17, 2026, across six locations citywide, creating a radiant moment of transition into the new year that spreads from the urban center to residential areas and riverfront and coastal spaces.
Throughout February and early March 2026, a vibrant series of spring festivals continues. In the heritage zone, the Hoi An Lunar New Year Festival runs from February 9 to 26, 2026, recreating traditional Tet spaces tied to ancient town life, community activities, and folk culture. At the same time, the Light & Heritage Festival takes place from February 17 to April 30, 2026, at Hoi An Memories Island, offering nighttime tourism experiences that blend artistic performance, light, and heritage.
The Tulip Flower Festival, held from February to March 2026 at Sun World Ba Na Hills, presents a vibrant spring landscape combining floral displays, lighting, and family-oriented experiences.
The Tra Que “Cau Bong” Ritual, held on February 23, 2026, revives a traditional agricultural prayer ceremony, inviting visitors to “touch local identity” through stories of rural life and the bond between people and land. At a deeper experiential level, the God of Wealth Festival at Nui Than Tai Hot Spring Park (February 18 – March 4, 2026), along with the cultural program “Colors of Tra Van” (February 27 – March 1, 2026), opens up serene Tet spaces that allow visitors to “touch tranquility” through nature, mountains, and indigenous community life.
Da Nang – Where Original Values Are Awakened
With a solid growth foundation in January 2026, momentum from the “Return to Origins” campaign, a culturally rich Lunar New Year festival series, and the strong recovery of air connectivity, Da Nang enters the new spring season with high expectations.
More than just a vibrant holiday destination, Da Nang is steadily affirming itself as a place where original values are awakened—where every journey becomes an emotionally resonant experience, and every trip leaves behind a uniquely lasting impression.
