Along the journey of discovering Vietnam, there are places that impress visitors not only with their landscapes or heritage, but also with the genuine sense of being warmly welcomed. In 2026, Hoi An once again affirmed its special charm when it was honored by the global travel platform Booking.com as Vietnam’s Most Welcoming Destination, as part of the Traveller Review Awards 2026.
This recognition reflects the authentic experiences that travelers feel in Hoi An – where every journey is more than just sightseeing. It is an opportunity to immerse in local rhythms of life, connect with people, and discover the original values that shape the identity of the destination.
An Award Based on Hundreds of Millions of Global Guest Reviews
The Traveller Review Awards is an annual recognition organized by Booking.com to honor destinations and tourism partners that deliver outstanding service experiences.
The 2026 edition marks the 14th year of the awards, with results compiled from more than 370 million verified guest reviews worldwide. It is considered one of the most credible evaluation systems, reflecting the real experiences and impressions of travelers throughout their journeys and stays.
This year, 1.81 million tourism partners across 221 countries and territories were recognized, including accommodation providers, transport services, and other travel-related businesses. In Vietnam alone, 13,052 accommodation establishments received the award, highlighting the continuous efforts of the tourism industry to enhance service quality and visitor experiences.
Top 10 Most Welcoming Destinations in Vietnam 2026
According to the Traveller Review Awards 2026 ranking, the 10 most welcoming destinations in Vietnam span mountains, heritage sites, and coastal islands. The list includes: Hoi An, Mai Chau, Cu Lao Thu (Phu Quy), Ninh Binh, Ha Giang, Con Dao, Phong Nha, Da Lat, Phu Quoc, and Cao Bang.
This list reflects the diversity of Vietnam’s tourism landscape – where local communities, cultural identities, and natural scenery come together to create memorable experiences for travelers.
Hoi An – Where Hospitality Becomes an Experience
In Hoi An, hospitality is not only reflected in tourism services but also present in everyday life. It may be the warm smile of a vendor in the ancient town, the thoughtful care of homestay hosts, or the heartfelt stories about craft villages, cuisine, and heritage shared by local residents.
These simple yet genuine moments create the unique charm of Hoi An – a place where visitors can encounter long-standing cultural values, feel the rhythm of heritage life, and build close connections with the local community.
Within the broader tourism landscape of Central Vietnam, Hoi An is not only a heritage city but also a destination where every journey brings meaningful experiences – a place where travelers can “return to the origin” through culture, people, and the living stories of the land.
The title “Vietnam’s Most Welcoming Destination 2026” therefore represents more than an award. It is a recognition of Hoi An’s warm and sincere human spirit – where kindness, openness, and genuine hospitality have become lasting impressions for travelers, making every visit not just a trip, but a heartfelt and memorable experience.
DANANG TOURISM PROMOTION CENTER
