According to aggregated data from the online travel platform Agoda in 2025, Da Nang ranked first among domestic destinations most searched by Vietnamese travelers.
Amid an increasingly vibrant domestic tourism landscape, Da Nang stands out as a destination of balance: offering the energy of a modern city while preserving spaces where visitors can relax, restore their energy, and reconnect with authentic cultural and natural values.
This result not only reflects the enduring appeal of the coastal city, but also highlights a clear shift in travel trends toward destinations capable of flexibly meeting diverse experiential needs within a single journey.
The Appeal of Diverse Experiences
Search data show that Vietnamese travelers are interested in Da Nang not only during peak holiday and Tet periods, but consistently throughout the year. This reveals a distinct advantage of the city: its ability to offer multiple “travel scenarios” for different traveler segments.
In Da Nang, visitors can begin the day in a dynamic urban setting, take part in events, entertainment activities, and shopping, then unwind by the beach, or extend their journey to heritage spaces, craft villages, and ecological areas to explore the depth of local culture. This flexible rhythm of experiences creates long-term appeal, keeping Da Nang among the top choices when travelers plan their trips.
Meeting the Diverse Travel Needs of Vietnamese Visitors
Agoda records that domestic travel trends in 2025 continue to favor destinations that are safe, easy to access, and equipped with a diverse service ecosystem suitable for families, groups of friends, and individual travelers alike. Da Nang fully meets these criteria, from its wide range of accommodation options and welcoming public spaces to tourism products increasingly focused on experience and emotion.
No longer just a place to “arrive and stay,” Da Nang is increasingly chosen as a destination to live every moment fully — from exploration and enjoyment to rest and rejuvenation. This is also the key factor helping the city maintain its strong presence on online travel platforms over many consecutive years.
Da Nang – A Destination for Return Journeys
Consistently leading search rankings on Agoda shows that Da Nang attracts not only first-time visitors but also travelers who choose to return. Each return brings a new experience, a fresh perspective, and a new emotional state — something not every destination can offer.
In the context of a strong recovery in domestic tourism and a growing focus on deeper experiential travel, Da Nang continues to affirm its position as a dynamic, multi-layered, and emotionally rich destination — where every journey may begin in a very personal way, yet always leaves a lasting resonance that invites visitors to come back once more.
About Agoda
Agoda is one of Asia’s leading online travel platforms, offering a comprehensive ecosystem of services including hotels, apartments, flights, and travel experiences. With a network of millions of accommodation properties worldwide and a large user base in Southeast Asia, Agoda is considered a reliable indicator of search and destination-selection trends among both domestic and international travelers. The annual search and booking data released by Agoda are often used as a trusted reference for assessing destination appeal and market interest in the tourism industry.
Da Nang Tourism Promotion Center
