According to data from Booking.com, Da Nang continues to make its mark by ranking among the most searched domestic destinations by Vietnamese travelers across all three periods: before Tet, during Tet, and after Tet.
This result reflects the city’s flexible ability to meet diverse travel needs, positioning Da Nang as a dynamic and modern coastal destination that remains deeply rooted in cultural identity — well suited to a wide range of spring travel preferences during the peak holiday season at the beginning of the year.
The 2026 Binh Ngo Lunar New Year holiday, with its extended break, offers travelers ample opportunities to fully enjoy early-year journeys, from relaxing getaways and spring excursions to festival participation and exploration of local cultural spaces. On online booking platforms, search and reservation demand has risen markedly, highlighting an increasingly vibrant spring travel trend that is now more carefully planned and thoughtfully prepared.
Rather than concentrating only on the core Tet days, many travelers tend to extend their trips to the periods before and after Tet, making the most of the long holiday to experience more within a single journey. Convenient destinations with easy access and layered experiences continue to be prioritized, contributing to a lively and seamless picture of domestic tourism throughout the extended holiday. Within this trend, Da Nang maintains stable appeal thanks to its ability to meet diverse needs — from relaxation and entertainment to cultural and nature exploration — suitable for both short breaks and longer spring journeys at the start of the year.
Da Nang – A destination throughout the spring journey
In the pre-Tet period, as early spring travel and year-opening retreats begin to take shape, Da Nang is often among the top choices for Vietnamese travelers, ranking just after Phu Quoc and alongside familiar destinations such as Nha Trang, Ho Chi Minh City, Da Lat, Hanoi, Vung Tau, Mui Ne, Hoi An, and Hue. Pleasant weather, well-developed tourism infrastructure, and flexible connectivity make Da Nang an ideal starting point for the new year — a place where visitors can enjoy the seaside atmosphere while conveniently extending their journeys to nearby heritage and ecological destinations.
During the peak days of spring travel across Tet, search trends continue to favor destinations capable of supporting extended holidays, rich festive atmospheres, and diverse experience systems — where travelers can connect with the original cultural and spiritual values of Vietnamese Tet. Da Nang remains a prominent choice, alongside Phu Quoc, Da Lat, Nha Trang, Ho Chi Minh City, Hanoi, and Vung Tau, among the most preferred destinations for early-year journeys. Spring colors spread across central streets, blending with New Year rituals, folk festivals, community activities, and an urban rhythm that is both lively and relaxed. Together, these elements create a distinctive appeal for the coastal city — where spring travel is not only about leisure, but also a journey back to cultural roots in the first days of the new year.
After the Lunar New Year holiday, Da Nang, Phu Quoc, and Ho Chi Minh City remain among the most sought-after destinations, alongside places associated with traditional festive atmospheres such as Nha Trang, Da Lat, Hanoi, and Vung Tau. With the advantage of post-Tet event series and a diverse tourism ecosystem — from beaches, mountains, forests, and mineral hot springs to cultural and spiritual attractions — Da Nang becomes an ideal stop for slower journeys rich in layered experiences. Convenient regional connectivity allows travelers to easily extend their trips, fully enjoying the continuing rhythm of spring after days of family reunion.
Da Nang welcomes visitors with a vibrant series of festivals and experiences
Alongside strong search performance, Da Nang is ready to welcome visitors during Tet 2026 with a dynamic, emotionally rich, and experience-driven series of events and festivals extending from before to after Tet. The joyful spring atmosphere begins with the Da Nang Spring Fair 2026, where visitors immerse themselves in shopping, cuisine, and traditional spring colors right in the city center, clearly sensing the transition into a new season.
The spring journey continues toward Hoi An with the 10th Cam Ha Ornamental Kumquat Festival 2026 at the Trang Keo Lake area, where fruit-laden kumquat trees symbolize prosperity and good fortune for people of Central Vietnam. The countryside Tet atmosphere further spreads at the Local Market – A Lively Taste of the Countryside Tet on Nguyen Phan Vinh Street, where visitors touch a nostalgic and intimate Tet memory through each stall and every everyday story.
After Tet, experiential journeys continue with emotionally resonant highlights. The Light & Heritage Festival at Hoi An Memories Island opens a luminous artistic and performance space where light, music, and heritage memories intertwine. The God of Wealth Festival 2026 at Than Tai Hot Springs Park offers another spring rhythm — slow and peaceful — combining relaxation with spiritual rituals for prosperity and good fortune at the beginning of the year.
Traditional festive atmospheres are further extended with the First Full Moon Festival of the Binh Ngo Year 2026 in the wards of Hoi An, Hoi An East, and Hoi An West, along with distinctive cultural highlights such as the Kim Bong Founding Ancestors Ceremony and the Kim Bong Traditional Craft Village Festival — where historical values and handicrafts are preserved through community celebrations. In the highlands of Tra Van, the first “Colors of Tra Van” Culture & Tourism Festival brings a fresh hue to Central Vietnam’s spring, while atop Ba Na Hills, the Tulip Flower Festival running throughout February and March 2026 creates a brilliant spring landscape amid clouds and sky.
With its position among the most searched destinations by Vietnamese travelers during the 2026 Lunar New Year, together with a continuous series of festivals and experiences before, during, and after Tet, Da Nang is ready to welcome visitors into an inspiring early-year spring journey — where each trip is not only a holiday, but also a harmonious blend of festivals, culture, and unforgettable moments of Central Vietnam’s spring.
DA NANG TOURISM PROMOTION CENTER
