Traveloka and Da Nang Tourism Department Form Strategic Partnership for the ‘Enjoy Da Nang 2024’ Program to Boost Tourism Growth

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Da Nang City, 13/14 June 2024 – The Da Nang Tourism Department and Traveloka, the leading travel platform in SEA, announced their partnership for the “Enjoy Da Nang 2024” stimulus program. This initiative aims to attract more visitors to Da Nang through attractive promotions and valuable offers, leveraging Traveloka’s extensive and trusted partner ecosystem.

The “Enjoy Da Nang 2024” program is a strategic collaboration between the Da Nang Tourism Department and Traveloka. It aims to bolster tourism in the city and provide customers with enhanced benefits to ensure their exploration of Da Nang is truly memorable.  Launched in early June, in collaboration with the Da Nang Tourism Department, Traveloka is set to unveil a dedicated page of “Enjoy Da Nang,” promoting tourism in Da Nang to both domestic and international travelers. Additionally, travelers who book any travel services in Da Nang through Traveloka will have the opportunity to receive nearly 2,000 giveaway vouchers for various Traveloka products and services in Da Nang, such as flight tickets, hotels, attractions, and tours. Furthermore, to offer even greater benefits for customers exploring Da Nang, Traveloka will provide discounts of up to 700k VND from June 15th to December 31st, 2024, applicable to all Traveloka products.

“In 2022, Traveloka and the Da Nang Tourism Department signed a Memorandum of Understanding (MoU) and became trusted partners,” said Iko Putera, CEO of Transport, Traveloka. “Since then, our collaborative efforts have yielded significant results in implementing various tourism activities. Our involvement in the ‘Enjoy Da Nang 2024’ program showcases the city’s immense tourism potential, positioning it as the top destination in Vietnam on Traveloka. This program highlights Traveloka’s strong commitment to promoting and stimulating Vietnamese tourism, particularly in Da Nang. It demonstrates and reflects our firm dedication to leading the digital transformation of city tourism. Through this partnership, we aspire to improve the ease and convenience of travel for visitors, ultimately enriching and enhancing their travel experience. ”

Da Nang is being recognized as a strategic site for tourism development with impressive growth. According to a Da Nang Tourism Department report, the city’s tourism activities have achieved positive results in the first quarter of 2024 compared to the same period in the previous year. The number of overnight visitors is estimated to have reached over 1.88 million, showing a 23.4% increase. This includes nearly  636,000 international visitors and almost 1.25 million domestic visitors.

“We highly appreciate Traveloka’s partnership with the Da Nang Tourism Department, as well as its initiatives to promote and develop Vietnamese tourism over the past time,” said Huynh Thi Huong Lan, Deputy Director of the Da Nang Tourism Promotion Center, Da Nang Tourism Department. “The ‘Enjoy Da Nang 2024’ program is a comprehensive cooperation between the two sides with the expectation of attracting the participation of many domestic and international tourists, promoting and developing local tourism. Cooperating with a travel platform like Traveloka shows that Da Nang is always ready to accelerate and break in the digital transformation of the city’s tourism industry to meet the needs and travel behavior of tourists in the era of Industry 4.0. With a commitment to continuous innovation in technology, I hope that Traveloka will continue to have initiatives to support local tourism in the coming time, contributing to taking Da Nang tourism to a new level.”

Embracing its designation as the “City of Events and Festivals,” Da Nang continues to enthrall visitors with an array of captivating events and celebrations in 2024, including the Brazil-Vietnam Football Festival 2024, the Da Nang International Fireworks Festival, the Da Nang Experience Festival, and the Da Nang International Marathon 2024.

Along with the “Enjoy Da Nang 2024” initiative, Traveloka offers many promotions and discounts exclusively for travelers visiting Da Nang. Whether planning to explore attractions, embark on tours, arrange transportation, or seek out convenient amenities, “travel enthusiasts” can uncover diverse options tailored to their preferences to enjoy “the most liveable city in Vietnam.”

As a strategic partner of the Da Nang Tourism Department in the “Enjoy Da Nang 2024” initiative, Traveloka is once again solidifying its dedication to promoting and stimulating tourism in Vietnam, focusing on Da Nang. This collaboration aligns perfectly with Traveloka’s unwavering commitment to innovation and digital transformation within the Vietnamese tourism industry. By actively supporting the initiative, Traveloka aims to achieve Da Nang’s ambitious target of welcoming 8.42 million tourists in 2024, as well as the national goal of attracting 17-18 million international visitors and 110 million domestic tourists.

DANANG CENTER FOR TOURISM PROMOTION

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