Da Nang participates in Asia’s leading travel trade show ITB Asia 2021

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[DA NANG] – Within the agenda of ITB Asia 2021 Virtual (25 – 29 October 2021), Da Nang Center for Tourism Promotion showcases digital booths and has business matching sessions with inbound travel partners across Asia.

Da Nang is the only destination of Vietnam to attend the ITB Asia 2021 Virtual. As the main exhibitor, Da Nang Center for Tourism Promotion has introduced and promoted vivid videos and impressive images of new and outstanding tourism products of Da Nang such as Sun World Ba Na Hills, Da Nang Mikazuki Japanese Resorts & Spa, Ariyana Convention and Exhibition Center,  Son Tra Peninsula,  golf courses under Vietnam Golf Coast and especially the launch of the VR360 application “One Touch to Da Nang“.

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Within 5 days of ITB Asia Virtual 2021, Da Nang Tourism Promotion Center in coordination with representatives of Da Nang Tourism Association, Sun World Ba Na Hills, Da Nang Mikazuki Japanese Resorts & Spa, Ariyana Convention and Exhibition Center and Vietnam Golf Coast have connected with 25 high-quality buyers who are leaders of trade suppliers and partners specializing in MICE, Corporate Travel, Leisure and Travel Technology from all over the world, namely Singapore, Philippines, Malaysia, India, Myanmar, Russia, China and Taiwan.

The participated Da Nang enterprises highly appreciate the quality of buyers at ITB Asia 2021 as well as the potential for future collaboration with these buyers to reboot inbound tourism to Vietnam. All international buyers look forward to establishing and expanding business relationships to bring inbound tourists to Da Nang (Vietnam), starting with MICE groups and high-end tourists once Vietnam officially opens its door for international tourism.

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The 14th ITB Asia 2021 was entirely held online from October 25 to 29, 2021, in collaboration with MICE Show Asia and Travel Tech Asia.

The ITB Asia 2021 Virtual  brings together nearly 35,500 delegates, more than 400 sponsors and exhibitors, over 900 buyers and 270 speakers running more than 7000 minutes of e-conferences and talk series. Of all buyers, 65.5% came from Asia, followed by Europe (15.5%), North America (14.5%) and other regions (4.5%).

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organizer of ITB Asia, said, “This year will be the most important ITB Asia show to date. After 1.5 years, the tourism industry is showing promising signs of recovery, with testing, safe travel bubbles and vaccination campaigns increasingly normalizing travel, but there is still a long way to go to reach pre-pandemic levels. If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge. What makes this industry so unique is its ability to always turn crises into opportunities and innovations.”

The virtual exhibition of ITB Asia 2021 also features destinations organizations including Azerbaijan Tourism Board, Maldives Marketing Tourism Promotion, Meet Taiwan, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Japan National Tourism Organization, Saudi Tourism Authority, Seoul Tourism Organization, Singapore Tourism Board, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Scotland and Zagreb Tourist Board, Da Nang FantastiCity (Vietnam).

In addition, ITB Asia Virtual Conference, happening from October 26-28, feature a number of key industry speakers who provide thought-provoking insights and presentations during the event. They are leaders from big brands in the aviation industry, travel technology, hospitality and cruise tourism, such as Booking.com, Google, Intrepid, Trivago and TUI.

Attending ITB Asia 2021 is a vital step for Da Nang to enrich collaboration with tourism partners across Asia, gradually realize the plan to resume international tourism, starting from November 2021. This is also a good opportunity to learn from experiences and prepare for the Da Nang Virtual Travel Fair in 2022.

Lương Vy

To maintain the brand awareness and promote Da Nang tourism to the Asian markets, especially the key source markets of Korea, in the fourth quarter of 2021, the Da Nang Center for Tourism Promotion plans to organize a webinar for Korean tour operators in November 2021 and an online travel photo contest to the Korean tourists from November to December 2021.

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