Sun Group and Maison Éric Kayser Asie LTD, one of the most esteemed French bakery brands, have embarked on a visionary partnership by signing a franchise agreement, a pivotal moment in introducing the essence of French gastronomy to Vietnam.
With this agreement, Sun Group is honored to hold exclusive franchise rights to operate the Maison Éric Kayser bakery brand across Vietnam. This privilege includes utilizing the brand name, acquiring valuable production knowledge, and harnessing exquisite recipes to cultivate a network of stores that embody Maison Kayser’s international standards.
Sun Group is dedicated to upholding the quality of products and preserving the brand’s image. It ensures adherence to rigorous quality control processes and service standards and uses only the finest ingredients and equipment approved by Maison Kayser.
In a spirit of collaboration, Maison Kayser commits to supporting Sun Group by sharing proprietary recipes and production methods, training key staff throughout the system, conducting regular quality inspections, sourcing top-tier suppliers, and safeguarding the brand’s integrity and intellectual property rights.
The inaugural Maison Kayser bakery in Vietnam is set to open at Sun World Ba Na Hills in 2025, with an additional store scheduled to launch this year in Phu Quoc—one of Asia’s premier resort destinations and the future host of APEC 2027. This endeavor aims to deliver world-class culinary experiences to local and international travelers. Plans are in place to introduce Maison Kayser bakeries at other esteemed Sun World destinations nationwide in the coming years.
During the signing ceremony, Mr. Nguyen Lam An – Deputy General Director of Sun World and Director of Sun World Ba Na Hills – profoundly stated, “We constantly strive to offer world-class experiences to visitors at Sun Group destinations. This partnership with Maison Kayser enhances the culinary offerings at Sun World Ba Na Hills. It presents a rare opportunity for all guests to savor authentic, world-class French bakery products in Vietnam. We believe Maison Kayser will stand as a highlight, elevating the allure of Sun World Ba Na Hills and solidifying Da Nang – and Vietnam – as a premier global tourism landmark”.
Echoing this sentiment, Mr. Rémi Nguyen Anh Tuan – representing Maison Kayser in Vietnam – expressed his enthusiasm: “Maison Kayser champions the highest standards in delivering exceptional bread crafted from premium ingredients and traditional French recipes. With its vibrant market and profound admiration for French cuisine, Vietnam presents a thrilling opportunity for us to partner with Sun Group—a leader in Vietnam’s leisure and entertainment sector—to bring Maison Kayser to iconic Sun World destinations, beginning with Sun World Ba Na Hills. We recognize that Ba Na Hills is a world-class resort and a destination that provides unique, top-tier, and unforgettable experiences. We aspire for Maison Kayser’s presence to enhance every visitor’s culinary journey”.
Maison Kayser’s baked goods utilize natural sourdough instead of industrial yeast because they are committed to superior flavor and safety.
Founded in 1996 by master baker Éric Kayser, Maison Kayser is a beacon of culinary excellence with over 300 stores in 26 countries worldwide. Renowned for marrying traditional recipes with modern techniques, the brand creates exquisite bread and pastries that resonate with customers around the globe. What truly distinguishes Maison Kayser is its unwavering commitment to natural fermentation—eschewing industrial yeast to ensure superior flavor and safety for its patrons. This commitment is a testament to the brand’s dedication to providing high-quality, safe products. By thoughtfully tailoring its products to suit diverse tastes, the brand celebrates the richness of culinary diversity.
Maison Kayser bakeries invite patrons into beautifully refined French architectural spaces, paired with high-end service that enhances the experience (Image: Maison Kayser Bakery, Paris, France).
Maison Kayser’s innovation and dedication to quality have been recognized with numerous prestigious awards in the baking world. These include the “Best Croissant in Paris” (Le Figaro), “New York Best Baguette Award,” and “Tokyo Best Baker Award,” all of which underscore the brand’s excellence. Éric Kayser’s invention of the Fermentolevain™, a device that controls natural fermentation and preserves quality, has shared the excellence of French bread worldwide. Maison Kayser transcends being just a bakery brand; it embodies refinement, quality, and the rich culinary heritage of France.
The franchise signing between Sun Group and Maison Kayser marks an inspiring leap forward in enhancing culinary services at Sun World destinations throughout Vietnam. This partnership unlocks new growth opportunities for both entities and elevates Vietnam’s standing in the global tourism and culinary scene, showcasing its appeal to world-class international brands.
DANANG CENTER FOR TOURISM PROMOTION
