Hoi An – the renowned coastal heritage city in central Viet Nam – has been officially recognized by Tripadvisor, the world’s leading travel platform, as one of Asia’s Top 7 Most Loved Destinations in 2026, according to the Travelers’ Choice Best of the Best Destinations 2026 rankings. This prestigious accolade is determined based on millions of authentic reviews and ratings from global travelers over a 12-month period, honoring destinations that consistently deliver exceptional and highly valued travel experiences.
Hoi An’s inclusion in the Top 7 most loved destinations across Asia once again highlights the city’s enduring appeal on the international tourism map. The recognition reflects the strong appreciation of travelers for Hoi An’s rich cultural heritage, historical depth, and distinctive local experiences that have been carefully preserved over centuries.
As described by Tripadvisor, Hoi An stands as a remarkably well-preserved example of a major Southeast Asian trading port that thrived between the 15th and 19th centuries. Shaped by centuries of cultural exchange between Asia and Europe, the city has long been a familiar stop for independent travelers and is increasingly gaining prominence among international visitors exploring Viet Nam.
One of Hoi An’s most iconic and evocative experiences takes place on the 14th day of each lunar month, when the ancient town temporarily turns off modern electric lighting, allowing the streets to glow under the soft illumination of thousands of traditional, multi-colored lanterns. This distinctive moment transforms the Old Town into a poetic, nostalgic setting where time appears to slow, offering visitors an unforgettable cultural experience.
Hoi An continues to captivate travelers with its collection of outstanding heritage landmarks, including the Japanese Covered Bridge, Quan Cong Temple, historic houses, and assembly halls that vividly reflect the city’s once-flourishing trading past. Beyond heritage exploration, visitors are also drawn to Hoi An’s renowned bespoke tailoring services, where skilled local artisans craft custom-made garments within a short timeframe—an experience frequently highlighted by Tripadvisor as a unique and memorable aspect of the destination.
Being ranked among Asia’s Top 7 Most Loved Destinations in 2026 is not only a prestigious recognition for Hoi An as a living heritage city, but also contributes to further promoting the image of Viet Nam as a culturally rich, welcoming, and attractive destination to the global travel community. The accolade serves as a testament to Hoi An’s sustainable vitality, where heritage and contemporary life blend harmoniously to create experiences that resonate deeply with international visitors.
DA NANG TOURISM PROMOTION CENTER
