On 16/10/2025, the Danang International Tourism Festival 2025 officially opened at the Ariyana Convention Centre Danang, marking the event’s second and expanded edition with an international scope, facilitating nearly 6,000 business-to-business (B2B) connections.
Overview of the Danang International Tourism Festival 2025
Grand Opening of the Festival Unlocks Unprecedented Business Connection Opportunities
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, delivered the opening remarks, stating: “The year 2025 marks a breakthrough in Vietnam’s tourism development, aiming to welcome 25 million international visitors under Government Resolution 226. The Danang International Tourism Festival 2025 is a key highlight demonstrating this commitment.” He highly praised the Danang Tourism Association for organizing the large-scale event, successfully connecting over 120 international buyers and numerous partners, creating a vibrant platform for trade and cooperation. He further committed the Vietnam Tourism Association’s continuous support to ensure the Festival becomes an annual, effective event, helping Danang become a leading regional hub for events, conferences, and tourism.
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, delivering the opening speech
c visitors increasing by over 31%… This is a positive sign showing the city’s strong recovery.” He noted that the Festival, themed ‘Growing and Breaking Through,’ is not merely a promotional event but a key gathering for Danang to affirm its position as a leading regional center for tourism, conferences, and events.
Mr. Tan Van Vuong, Deputy Director of the Danang Department of Culture, Sports and Tourism, speaking at the opening ceremony
Record-Breaking B2B Matchmaking Highlights Festival’s Growing Influence
In its second year, the DANANG INTERNATIONAL TOURISM FESTIVAL 2025 returns with expanded scale and deeper content. The B2B Buyers Meet Sellers space is the program’s key highlight and is one of the largest B2B events in the country.
Taking place throughout October 16–17, 2025, this activity has facilitated nearly 6,000 commercial appointments between Vietnamese and international tourism businesses—a record number that affirms Danang’s growing appeal and influence on the regional tourism map.
Mr. Andre Pierre, Vice President of HorecFex Vietnam, remarked on their collaboration with the Danang Tourism Association: “With many years of experience organizing leading Horeca innovation exhibitions and forums, we are honored to partner and contribute our expertise to an international-scale event for the city. This demonstrates Danang’s strategic vision and openness in ‘Growing and Breaking Through’ through sustainable development and global connectivity, setting an important foundation for Danang to build its image as a future center for innovation.”
Mr. Andre Pierre, Vice President of HorecFex Vietnam, delivering a speech
The DANANG INTERNATIONAL TOURISM FESTIVAL 2025 is a practical activity in response to Resolution 226/NQ-CP, supporting the national goal for the tourism sector to reach at least 25 million international visitors to Vietnam in 2025. Organizing this event reinforces Danang’s position and its commitment to align with the national development strategy.
Collaboration and Sustainable Development
The Festival attracts over 300 sellers, 110 international buyers from key markets (Thailand, Philippines, Indonesia, Malaysia, South Korea, China, Japan, Russia, India, CIS countries, and Western Europe), and over 180 domestic tour operators, alongside nearly 2,000 attendees representing hotels, restaurants, service providers, and tour guides. This promises practical cooperation opportunities and is expected to be a major boost for trade and destination promotion for Danang.
B2B business matching sessions in progress
The event includes specialized seminars, the Congress of the Danang City Travel Association (2025 – 2029 term), and in-depth discussions on strategies for attracting visitors and developing new tourism products.
During a specialized discussion, the Danang Hotel Association presented a paper on “Solutions for Enhancing Service Quality and Human Resources in Danang Tourism,” emphasizing that human capital is the core factor for maintaining and increasing the destination’s competitiveness. Solutions proposed include enhancing management capacity through specialized training in collaboration with IBH Academy, ST4SD, and the Swiss EHL School; standardizing tourism professional competence according to ASEAN standards; and promoting the application of technology in training and service delivery, including Danang Tourism E-learning, Big Data analysis, and multilingual AI-chatbots for personalized visitor experiences.
Notably, on October 17, 2025, the Festival will feature two key seminars:
- Seminar: “Russia and CIS Market Attraction Strategy 2026” – focusing on trends, potential, and policies for expanding the Russia–CIS market post-recovery, aiming to help Danang and Central Vietnam reassert their position in these markets.
- Seminar: “Danang Tourism Development Orientation in the New Period” – discussing solutions to diversify unique tourism products, enhance visitor experience, and strengthen collaboration among businesses, destinations, and the local community to boost destination competitiveness amid integration and digital transformation.
With its comprehensive range of trade, seminar, and networking activities, the DANANG INTERNATIONAL TOURISM FESTIVAL 2025 is not just a trade promotion event but a strategic step in elevating Vietnam’s tourism position on the international stage.
The B2B meetings, specialized seminars, and professional exchange programs within the event are expected to open up concrete cooperation opportunities between domestic and international businesses, contributing to an increase in international arrivals, boosting investment, and solidifying the confidence of international partners in the Vietnamese tourism market.
Danang, in its role as the “Leading Event and Tourism City in the Region,” continues to affirm its organizational capacity, dynamism, and integrative spirit in attracting resources, connecting the business community, and creating sustainable value for the tourism sector.
DANANG TOURISM PROMOTION CENTER
