Recognition from leading travel platforms and internationally respected organizations continues to reinforce the appeal of Da Nang—a destination where nature, culture, heritage, and authentic experiences come together to create lasting memories for visitors.
In just the first half of 2026, Da Nang further strengthened its position on both the domestic and international tourism map by earning a series of prestigious accolades from Booking.com, Agoda, Traveloka, Tripadvisor, Lonely Planet, Time Out, Travel + Leisure, Skytrax, the World Airport Awards, GuruWalk, and many other renowned travel organizations and publications. From traveler search trends and destination appeal to infrastructure, signature events, and tourism products, these recognitions reaffirm Da Nang’s growing reputation as one of Asia’s leading travel destinations.
Da Nang Tops Travelers’ Search and Accommodation Trends
According to Booking.com, Da Nang ranked among the most searched destinations by Vietnamese travelers during both the 2026 New Year holiday and the 2026 Lunar New Year holiday. These peak travel periods reflect the preferences of the domestic market at the beginning of the year.
At the same time, Time Out ranked Hoi An second among the best destinations in Asia to experience Lunar New Year in 2026, highlighting the enduring appeal of its heritage atmosphere during the festive season. The seamless connection between modern Da Nang and the UNESCO heritage town of Hoi An offers visitors a diverse combination of cultural celebrations, traditional experiences, and convenient travel.
During the extended Hung Kings Commemoration Day and Reunification Day–Labour Day holiday, Booking.com once again recorded Da Nang as the most searched destination by Vietnamese travelers. The result demonstrates the city’s popularity for short holidays, where visitors can enjoy beaches, cultural attractions, local cuisine, and entertainment within a single itinerary.
As the summer travel season approached, Booking.com also identified Da Nang as Vietnam’s leading summer travel destination for 2026. This reflects the city’s ability to serve a wide range of travelers, including families, young groups, leisure vacationers, and MICE visitors. A vibrant calendar of festivals and an increasingly diverse tourism ecosystem continue to position Da Nang as one of the country’s most attractive summer destinations.
Accommodation demand has followed the same positive trend. Agoda ranked Da Nang among the most searched accommodation destinations during the Hung Kings holiday and the April 30–May 1 holiday period, indicating that destination interest has translated into actual booking demand. From luxury hotels and beachfront resorts to boutique accommodations and experiential stays, the city’s hospitality sector continues to cater to diverse visitor preferences.
Similarly, Traveloka reported Da Nang as the most searched accommodation destination among Vietnamese travelers during the summer season. The result reinforces the city’s position as Vietnam’s premier beach resort destination while reflecting travelers’ confidence in its service quality, accessibility, and continually improving tourism infrastructure.
Being consistently recognized by the world’s leading online travel platforms extends far beyond media exposure or market statistics. Search and booking data released by Booking.com, Agoda, and Traveloka serve as valuable indicators of traveler preferences across different seasons. Da Nang’s continued presence in these rankings demonstrates the destination’s sustained appeal while highlighting the effectiveness of its tourism product development, festival programming, service enhancement, and destination marketing strategies.
These achievements also provide a strong foundation for the city to further diversify its visitor markets, attract high-value travelers, and strengthen its competitiveness as regional tourism continues its robust recovery and growth.
An Increasingly Recognized Tourism Ecosystem
Beyond leading traveler preferences, the first half of 2026 also saw Da Nang featured prominently in prestigious rankings and awards from international travel organizations and media. These recognitions highlight not only individual attractions but also the strength of a comprehensive tourism ecosystem where visitors can enjoy beaches, urban experiences, culture, heritage, nature, and cuisine within a single destination.
Following the expansion of the city’s development space, Hoi An’s outstanding heritage values have further enriched Da Nang’s tourism offering. The seamless integration of a modern coastal city with a world-renowned heritage destination has enhanced Da Nang’s appeal to international travelers seeking immersive cultural experiences alongside leisure and relaxation.
Distinctive Experiences That Define the Destination
This is reflected in numerous prestigious rankings throughout 2026. Tripadvisor included Hoi An among the Top 7 Best Destinations in Asia and also recognized it among the Top 10 Best Attractions in Asia. These distinctions carry particular significance as they are based on millions of reviews and authentic experiences shared by travelers worldwide.
Meanwhile, Time Out continued to celebrate Da Nang’s iconic attractions. In addition to ranking the Golden Bridge fourth among the World’s 10 Most Beautiful Bridges, the publication also listed Hoi An among the World’s 51 Most Beautiful Places to Visit in 2026. These recognitions demonstrate that the destination’s appeal extends beyond iconic landmarks to encompass cultural depth, traditional festivals, and authentic local experiences.
Booking.com also recognized Hoi An as Vietnam’s Most Welcoming Destination 2026 through its Traveller Review Awards. Based on millions of verified guest reviews, the award reflects service excellence, local hospitality, and the positive experiences visitors enjoy throughout their journeys.
The growing popularity of immersive travel is equally evident. GuruWalk included Hoi An among the World’s Top 100 Cities for Walking in 2026, while Agoda identified Hoi An as Asia’s leading slow travel destination. Together, these recognitions reflect a shift in traveler preferences—from visiting more places to experiencing destinations more deeply through local culture, lifestyle, and authentic connections.
Beyond its cultural and heritage appeal, Da Nang continues to strengthen its reputation as one of Asia’s leading resort destinations. Lonely Planet selected Da Nang among Asia’s Top 2 Summer Destinations, recognizing its beautiful beaches, world-class resorts, entertainment offerings, and excellent connectivity.
Travel + Leisure also praised the destination by naming the Da Nang–Hoi An region the World’s Most Attractive Hidden Gem. The recognition highlights not only its natural beauty but also its ability to offer meaningful journeys where visitors can experience the harmonious blend of nature, culture, heritage, and modern urban life.
The diversity of these international recognitions illustrates how Da Nang’s global tourism identity has evolved. While once primarily known for its beaches and resorts, the city is now increasingly recognized for its heritage, culture, festivals, architecture, authentic experiences, and distinctive lifestyle. This diversity has created a comprehensive tourism ecosystem that strengthens Da Nang’s competitiveness as global travelers increasingly seek meaningful, sustainable, and authentic experiences.
Infrastructure, Events, and Iconic Attractions Strengthen Competitiveness
Alongside recognition for its tourism resources and visitor experiences, Da Nang’s infrastructure and event-hosting capabilities have also received international acclaim, further enhancing the city’s competitiveness and global connectivity.
In aviation, the World Airport Awards ranked Da Nang International Airport among the World’s Top 100 Airports in 2026 and one of Asia’s Top 10 Airports. These internationally respected rankings reflect service quality, passenger experience, and operational excellence, reinforcing the airport’s growing role as the gateway to Central Vietnam.
Meanwhile, Skytrax once again awarded Da Nang International Terminal (T2) its prestigious 5-Star Airport Terminal rating, recognizing international-standard service quality. This distinction reflects not only modern infrastructure but also the airport’s continuous efforts to improve passenger experience and deliver a welcoming first impression of the destination.
Continued improvements in aviation infrastructure have also enabled Da Nang to expand its international flight network, strengthening connectivity with Northeast Asia, Southeast Asia, South Asia, the Middle East, and other global markets. Enhanced accessibility serves as a key driver for tourism, trade, investment, and international exchange.
Beyond infrastructure, Da Nang continues to reinforce its reputation as Vietnam’s “City of Events and Festivals” through internationally recognized annual events. Most notably, the Da Nang International Fireworks Festival (DIFF 2026) was selected by Travel + Leisure as one of the World’s Best Summer Festivals.
After more than a decade of development, DIFF has evolved beyond an international fireworks competition into one of Da Nang’s signature tourism products, attracting hundreds of thousands of visitors every festival season. The combination of world-class pyrotechnic performances, music, lighting technology, and accompanying events has significantly extended visitor stays, increased tourism spending, and generated substantial international media exposure for the destination.
Building on Global Recognition
The numerous accolades announced during the first half of 2026 represent far more than recognition of individual attractions, landmarks, or tourism products. Together, they illustrate the comprehensive and coordinated development of Da Nang’s tourism industry. From strong traveler demand reflected on global booking platforms to international recognition of destination quality, aviation infrastructure, and world-class events, these achievements collectively reinforce Da Nang’s growing presence on the global tourism map.
Within just six months, Da Nang received notable recognition from leading organizations and travel platforms including Booking.com, Tripadvisor, Time Out, Agoda, Traveloka, Lonely Planet, Travel + Leisure, the World Airport Awards, Skytrax, and GuruWalk. These accolades not only demonstrate travelers’ appreciation and confidence but also validate the city’s long-term strategy of developing a high-quality, sustainable, and internationally integrated tourism industry.
With its unique combination of a modern coastal city, spectacular beaches, nature, heritage, culture, cuisine, continually improving infrastructure, and a vibrant year-round calendar of festivals and events, Da Nang is steadily strengthening its position as one of Vietnam’s and Asia’s premier travel destinations.
The achievements of the first half of 2026 provide a solid foundation for the city to further enhance its destination brand, expand international visitor markets, and continue its journey toward becoming a leading regional hub for tourism, services, and international events.
OUTSTANDING RECOGNITIONS OF DA NANG TOURISM IN THE FIRST HALF OF 2026
| No. | Recognition | Ranking / Publishing Source |
| 1 | Da Nang ranked among the most searched destinations by Vietnamese travelers for the 2026 New Year holiday | Booking.com |
| 2 | Da Nang ranked among the most searched destinations by Vietnamese travelers for the 2026 Lunar New Year holiday | Booking.com |
| 3 | Hoi An ranked No. 2 among Asia’s top destinations to experience Lunar New Year | Time Out |
| 4 | Hoi An – Top 7 Best Destinations in Asia 2026 | Tripadvisor |
| 5 | Golden Bridge ranked No. 4 among the World’s Top 10 Most Beautiful Bridges | Time Out |
| 6 | Hoi An – Vietnam’s Most Welcoming Destination 2026 | Traveller Review Awards 2026 (Booking.com) |
| 7 | Hoi An listed among the World’s 51 Most Beautiful Places in 2026 | Time Out |
| 8 | Da Nang International Airport ranked among the World’s Top 100 Airports 2026 | World Airport Awards |
| 9 | Da Nang International Airport ranked among Asia’s Top 10 Airports | World Airport Awards |
| 10 | Hoi An – Da Nang topped the list of the World’s Most Attractive Hidden Gems | Travel + Leisure |
| 11 | Da Nang International Terminal (T2) awarded a 5-Star Rating | Skytrax |
| 12 | Da Nang ranked among the most searched accommodation destinations during the Hung Kings’ Commemoration Day and Reunification Day holidays | Agoda |
| 13 | Da Nang topped the list of destinations most searched by Vietnamese travelers during the combined Hung Kings’ Commemoration Day and Reunification Day holiday | Booking.com |
| 14 | Da Nang International Fireworks Festival (DIFF 2026) named among the World’s Best Summer Festivals to Experience | Travel + Leisure |
| 15 | Hoi An listed among the World’s Top 100 Walking Cities for 2026 | GuruWalk |
| 16 | Da Nang – One of Asia’s Top 2 Summer Destinations | Lonely Planet |
| 17 | Hoi An led the slow travel trend in Asia | Agoda |
| 18 | Hoi An ranked among Asia’s Top 10 Attractions | Tripadvisor |
| 19 | Da Nang led Vietnamese travelers’ Summer 2026 travel trend | Booking.com |
| 20 | Da Nang topped the list of accommodation destinations most searched by Vietnamese travelers for the summer holiday | Traveloka |
DANANG TOURISM PROMOTION CENTER
