Taking place from February 18 to March 4, 2026 (the 2nd to the 16th day of the Lunar New Year), daily from 9:00 AM to 11:30 AM, the Da Nang God of Wealth Festival 2026 blends seamlessly into the vibrant spring travel atmosphere of the coastal city.
As Da Nang glows in spring colors and early-year journeys continue along every street, the festival opens a meaningful spiritual rendezvous for both residents and visitors.
More than an occasion to pray for prosperity and fortune, the festival is a journey to return to origin within the flow of traditional beliefs. In this dynamic urban setting by the Han River, the sacred space of the God of Wealth Temple becomes a place to entrust faith, sincerity, and hopes for a smooth and abundant new year.
Touching Spring Blessings – Sending Wishes for Peace
In Vietnamese folk belief, the God of Wealth symbolizes luck, prosperity, and success in business. The early days of the lunar year are therefore a special moment for locals and visitors alike to offer sincere prayers for a year of favorable winds and smooth sailing.
The festival atmosphere is solemn yet welcoming. Visitors come not merely to observe, but to immerse themselves in the spiritual rhythm of the community — where every ritual carries cultural depth and a spirit of goodwill. In the gentle spring air, standing before the altar, listening to the echo of bells and whispered prayers, becomes a moment to reconnect with essential values: faith, gratitude, and new beginnings.
A special highlight of the festival is the Peace-Praying Ceremony held on the final day at the God of Wealth Temple. This traditional ritual carries profound spiritual meaning, allowing visitors to send heartfelt wishes for a peaceful, healthy, and happy year, completing their spring journey with a sense of serenity and fulfillment.
Spring in Da Nang – Where Experiences Lead to Deeper Connection
The God of Wealth Festival is one vibrant piece in Da Nang’s colorful spring travel tapestry. After strolling along flower-lined streets, enjoying the blue sea, savoring Quang-style cuisine, and embracing the festive rhythm of the new year, visitors can find here a meaningful spiritual pause.
This journey shapes a more complete Da Nang — not only modern and dynamic, but also rich in cultural identity. It embodies the spirit of “Chạm về nguyên bản” – Da Nang return to origin — where each experience goes beyond the surface, guiding travelers deeper into the soul of the land and its people.
Participating in the festival is not simply an early-year activity; it is an opportunity to live within the Tet atmosphere, to feel the harmony between tradition and contemporary life. A city of events and celebrations, yet one where spiritual values continue to be preserved and passed on through time.
Not Only to Visit, but to Live the Experience and Return
The Da Nang God of Wealth Festival 2026 is therefore more than a stop on a spring itinerary. It is an experience to feel the spiritual depth within a coastal city and to carry forward renewed faith for the journey ahead.
When leaving Da Nang, what lingers is not only images or travel memories, but the sense of having truly touched an original part of this land. And perhaps it is that very connection that inspires you to return — to continue discovering a Da Nang that is ever-evolving, yet steadfast in preserving its enduring cultural rhythm through every festival season.
DA NANG TOURISM PROMOTION CENTER
