In the latest announcement from the Global Tourism City Attractiveness Index research project conducted by Yanolja Research (South Korea), Da Nang City has made a remarkable impression by climbing to 39th position in the global tourism attractiveness rankings—up 7 places compared to 2024. This is a notable advancement, reaffirming Da Nang’s growing appeal on the international tourism map.
Evaluated alongside 191 leading tourist cities worldwide, Da Nang is one of three Vietnamese cities to rank among the Top 50, alongside Nha Trang (ranked 31st) and Hanoi (ranked 41st). Within the Asia region specifically, Da Nang holds the 20th position, surpassing many well-known destinations and ranking only behind Nha Trang (18th) among Vietnamese cities.
The evaluation criteria in the index include: urban beauty and natural landscapes, culture and history, experiential tourism content, services and hospitality. Notably, Da Nang was recognized for its improvements in service quality and friendliness, achieving a global rank of 36th—a positive result that reflects the continuous efforts of the local tourism sector to enhance the visitor experience.
With its stunning long coastline, majestic mountains, and harmonious blend of modern architecture and traditional charm, Da Nang was highly rated in the Urban Beauty and Natural Landscape category, ranking 49th globally. Although this area still holds much potential for development, Da Nang’s promise is undeniable.
Meanwhile, Nha Trang stood out for its experiential tourism content (ranked 18th), highlighting the diversity and richness of entertainment and exploration activities. Hanoi, with its millennia-old history, is the only Vietnamese city to make it into the Top 50 for Culture and History (ranked 48th), underscoring the appeal of its traditional cultural heritage.
The Global Tourism City Attractiveness Index was developed by the Yanolja tourism platform (South Korea) in collaboration with research institutions, aiming to measure the attractiveness of global tourist cities through social data and psychological-perceptual analysis of travelers. This index serves as a valuable tool for cities to identify their strengths and weaknesses in destination branding strategies.
Da Nang’s consistent improvement in international rankings is not only proof of its rising appeal but also opens up opportunities for the city to redefine its marketing strategies, diversify tourism offerings, and expand its markets.
DA NANG TOURISM PROMOTION CENTER
