To further promote the MICE tourism market and enhance the image of Da Nang as a premier destination, the Department of Culture, Sports and Tourism of Da Nang, in collaboration with Vietravel Corporation, is welcoming a MICE delegation of approximately 5,000 participants to visit, stay, and engage in various activities across the city in 2026.
This is one of the largest MICE groups to visit Da Nang this year, reaffirming the city’s capacity to host major events and deliver professional MICE experiences while strengthening its position as a leading destination in Central Vietnam and nationwide.
From June 1–3, 2026, Da Nang welcomed 5,000 MICE travelers from WinCommerce General Trading Services Joint Stock Company. The group, organized and operated by Vietravel Corporation, participated in a diverse range of activities, including conferences, sightseeing tours, leisure experiences, resort stays, culinary programs, and networking events at various destinations throughout the city.
To support the successful organization of this large-scale delegation, the Da Nang City Police worked closely with relevant agencies to ensure public security and order, implement traffic management measures, and coordinate transportation routes around accommodation venues, event locations, and key transit areas. Their efforts contributed significantly to the safe, efficient, and seamless execution of the program.
In addition, the Department of Construction of Da Nang coordinated transportation support plans and provided route guidance to facilitate logistics and event operations throughout the delegation’s stay. The Da Nang Railway Transport Branch also supported arrival and departure arrangements at Da Nang Railway Station, ensuring safe, orderly, and convenient transportation services for participants.
Ms. Tran Thi Kim Cuc, Director of Vietnam MICE Center under Vietravel Corporation, shared:
“Da Nang possesses many outstanding advantages for MICE tourism development, including synchronized infrastructure, high-quality services, and a diverse range of tourism products. With extensive operational experience and comprehensive travel ecosystem management capabilities, Vietravel is proud to bring large-scale tour programs to life in Da Nang. The active support and close cooperation of the city authorities, departments, agencies, and functional forces have been key factors in the successful organization of major MICE groups.”
Alongside efforts to attract large-scale delegations, Da Nang continues to enhance its MICE tourism policies with a focus on professionalism and sustainable development. The city’s MICE tourism promotion program, first launched in 2021, has delivered positive outcomes and will be further upgraded in 2026 under the theme “Da Nang – Elevating the MICE Experience.” The enhanced program expands support policies for both domestic and international businesses and MICE groups.
Notably, Da Nang’s tourism sector has introduced the “MICE – The Rising Wave” Award for the first time, recognizing enterprises that made outstanding contributions to attracting MICE visitors in 2025. Honored recipients are pioneering organizations that have actively connected source markets, partnered with the city’s MICE development initiatives, and successfully organized large-scale events, helping bring high-quality visitor segments to Da Nang. The award not only acknowledges the important role of the business community but also demonstrates the city’s commitment to fostering a dynamic, professional, and competitive MICE tourism ecosystem.
During the first five months of 2026, the Department of Culture, Sports and Tourism welcomed and supported 21 MICE groups with a total of nearly 9,147 participants. The continued arrival of large-scale MICE delegations reflects positive momentum for Da Nang’s tourism industry, contributing to market stimulation, increased tourism revenue, and the promotion of Da Nang as a dynamic, friendly, professional, and attractive destination for both domestic and international visitors.
DANANG TOURISM PROMOTION CENTER
