NOX Beach Club becomes the new must-visit destination in Central Viet Nam

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New lifestyle concept opens its doors with an electrifying evening, allowing guests to experience its six innovative restaurants and bars, unparalleled entertainment, tropical ambience and more, all nestled in 5,000sqm of prime beachfront land just 15 minutes from Hoi An and 45 minutes from Danang

NOX Beach Club, Southeast Asia’s most spectacular multi-experiential gastronomy and entertainment destination, has illuminated Vietnam’s central coast for the first time with a dazzling launch party that will kickstart a vibrant new era of stylish, sophisticated and social hospitality.

Nestled amid prime beachfront land at Hoiana Resort & Golf, overlooking the ocean, NOX Beach Club is an upscale oasis where a community of like-minded beach lovers, fun seekers and foodies come together and unwind. Inspired by Hoi An, the exquisite UNESCO World Heritage town just 15 minutes’ drive away, this immersive destination features a large freeform swimming pool, six innovative epicurean venues, cosy cabanas, sun loungers, a retail space and more, creating a haven for daytime escapes, uplifting entertainment and after-dark events.


As the sun set on Friday 15 March, more than 500 guests flocked to NOX Beach Club for its glittering launch party – an unforgettable evening of electrifying entertainment, authentic cuisine and inspiring live acts. Amid the idyllic tropical landscape, surrounded by lush lawns, palm groves and the golden beach, revellers were able to experience this dynamic venue for the first time – including its enticing bars and restaurants. Celebrity guests were wowed by rapper Suboi, Vietnam’s queen of hip hop who performed her new hit “Dau Thien Ha,” plus top DJs, dance acts and a thrilling fire show. Partygoers were also treated to signature dishes and drinks, and the evening was brought to a crescendo with a dramatic fireworks display.


A curated collection of six restaurants and bars at NOX Beach Club will cater for every culinary occasion. Seafood Shack infuses the “catch of the day” with South American and Asian flavours, including an original Crudo Bar, while Osteria showcases a taste of Italy with authentic dishes that transport diners’ taste buds to the shores of the Mediterranean. Banh Mi & Noodles presents the local flavours and fragrances of Hoi An with reimagined street food classics like bánh mi and phở, infused with a lively beachside vibe, and Grill is a sophisticated setting for premium steaks, fresh seafood and signature platters, masterfully cooked over a charcoal fire and paired with fine wines.

The Courtyard Bar is a must-visit spot for intimate and upscale relaxation, where guests can chill out and savour classic and signature cocktails, and the Beach Club Bar is a chic place to recharge on sunny days, sip refreshing drinks and grab tasty bites, amid the lagoon pool’s rippling reflections.


NOX Beach Club will set the scene for exhilarating events, sparkling parties and serene relaxation, by day or night. A series of Day Escapes will let couples, friends and families dive into an ambience of pure poolside and beachfront bliss. Then, as the sun sets and the stars shine, NOX Beach Club’s Night Affairs will create a splash with Saturday Pool Parties, Ladies’ Nights, and Daily Happy Hours, all enlivened with live DJs. A glamorous Girls’ Night Out will be staged every Wednesday and the sparkling White Pool Party will infuse Saturday evenings with a touch of elegance. A live acoustic band will provide the soundtrack to Tuesday evenings, Latino Vibes will shake up Thursday nights, and revellers will be wowed by live fire shows from Thursday to Sunday.

And of course, NOX Beach Club can host highly exclusive private gatherings, from social parties to corporate events, all elevated with bespoke activities to make a lasting impression.

Jimmy Lopez, General Manager, New World Hoiana Hotel and New World Hoiana Beach Resort, commented: “We are delighted to welcome the world to NOX Beach Club, the largest and most innovative beach club in Central Vietnam and a ground-breaking new venue that will attract discerning local residents and experience-seeking international visitors. This is more than just a beach retreat – it’s a lifestyle. With this successful launch party, NOX Beach Club has already become a must-visit upscale destination. We look forward to shaking up the social scene in Southeast Asia and introducing the NOX spirit to even more destinations in future.”

Giacomo Maroccia, Director of Food & Beverage, NOX Beach Club, added: “Our launch party was an amazing occasion that gave our clientele a tantalising glimpse of the glamorous ambience, gourmet food and great entertainment that awaits at NOX Beach Club. This landmark occasion was a huge success and my team and I have already revealed an exciting programme of events and experiences that will strengthen the positioning of NOX as the hottest beachside destination in the region.”

NOX Beach Club is now open! Guests who book in advance from 15 March 2024 until 15 April 2024 will be able to enjoy an opening discount of 30%.

About NOX Beach Club
NOX Beach Club is Central Vietnam’s largest and most spectacular multi-experiential destination. Nestled directly on the shore at Hoiana Resort & Golf, overlooking the sea, this diverse and innovative venue is inspired by the spirit of Hoi An, the nearby UNESCO World Heritage town. Covering 5,000 square metres of verdant lawns, coconut groves and prime beachfront land, NOX features a large freeform swimming pool, cabanas, four restaurants, two bars, a retail space and more. It also sets the stage for upbeat entertainment, including themed events and beach parties. Just 15 minutes’ drive from Hoi An and 45 minutes from Danang, this is the ultimate venue for experience-seeking visitors to Central Vietnam. For more information, please visit
About New World Hotels & Resorts
New World® Hotels & Resorts is part of Rosewood Hotel Group, one of the world’s leading global lifestyle and hospitality management groups. New World Hotels & Resorts is comprised of upper-upscale hotels and resorts with a primary focus on gateways and getaway locations in Greater China and other markets in Asia. Each New World property is committed to delivering modern and genuine Asian hospitality experiences for modern leisure travellers and locals, through food, design and communities. Our properties strive to deliver positive impact by adopting sustainable practices and actively fulfilling the group’s commitment to social responsibility. The brand manages a collection of 15 properties located in China, The Philippines and Vietnam. Across all properties there are more than 300+ rooms offering a full range of convenient amenities and services, including a variety of restaurants, business services, flexible meeting facilities, Residence Club executive floors and recreational options.  For more information, please visit
About Hoiana Resort & Golf
Hoiana Resort & Golf, Vietnam’s pre-eminent luxurious integrated resort, is located on the 4-kilometer pristine coastline near two UNESCO World Heritage Sites – Hoi An Ancient Town and My Son Sanctuary. The stunning beachfront complex offers more than 1200 keys with four luxury hotels – the Hoiana Hotel & Suites, New World Hoiana Hotel, New World Hoiana Beach Resort, and the upcoming Rosewood Hoi An, close to Hoiana Residences – “A home away from home” with spaciously appointed apartments.
The resort boasts a magnificent 18-hole golf course designed by Robert Trent Jones Jr., the Hoiana Shores Golf Club – the sole golf course in Vietnam and the lone representative from Asia to be named one of the Top 100 Golf Courses in the world 2023 by Golf World Top 100 recently, besides many prestigious international awards.
As an ambitious development project worth USD 4 billion, Hoiana Resort & Golf will raise new standards for high-class tourism in Vietnam while bringing opportunities and economic prosperity to Quang Nam Province.

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