It is no coincidence that Da Nang is increasingly affirming its position as a “rising star” on the international MICE tourism map. Beyond its modern and well-synchronized infrastructure and its world-class resort ecosystem, Da Nang is highly regarded for delivering distinctive, premium MICE experiences that few destinations can match.
Da Nang Attracts MICE Travelers with Outstanding Advantages
From the very beginning of 2025, Da Nang has continuously welcomed large MICE delegations from numerous countries.
In February 2025, the city received a group of 226 MICE guests from Bota-P World Company Limited (Thailand), who enjoyed a variety of unique experiences across Da Nang.
During the same period, the city hosted major events such as the Tamil Business Conference, which brought together over 300 international delegates from more than 30 countries, and the CTM Asia Conference and All Stars Awards 2025, which welcomed around 70 experts in MICE, leisure travel, and resort tourism from Asian and global markets.
For 2025, Da Nang aims to welcome approximately 80,700 MICE visitor arrivals, marking an 11% increase compared to the previous year.
Da Nang – One of the Most Attractive MICE Destinations in Vietnam and the Region
With its long coastline, increasingly modern event infrastructure, and a network of high-quality hotels, resorts, and services, Da Nang is transforming from a leisure destination into one of the leading MICE hubs (Meeting, Incentive, Convention, Exhibition) in the region.
In terms of MICE potential alone, Da Nang possesses a unique combination of strengths that form a comprehensive and compelling MICE ecosystem rarely found elsewhere. The city offers international-standard convention centers located by the beach, spacious outdoor venues, and an impressive collection of 4–5-star hotels. Together, these elements create an ideal environment for organizers seeking to combine meetings, exhibitions, and experiential activities in one seamless program.
Da Nang’s abundant natural assets — from mountains and beaches to rivers — along with its central location and easy access to multiple UNESCO World Heritage Sites such as Hoi An Ancient Town, My Son Sanctuary, and the Complex of Hue Monuments allow the city to craft diverse itineraries that blend business with enriching cultural and leisure experiences.
Sun World Ba Na Hills Elevates MICE to a One-of-a-Kind Experience
Within Da Nang’s premium MICE supply chain, Sun World Ba Na Hills has emerged as a uniquely exceptional venue — a “one-of-a-kind playground” for MICE events. It is increasingly favored by major brands seeking distinctive, memorable locations to host large-scale gatherings and create impactful, signature experiences.
A Manulife event held at the Golden Bridge
The greatest strength of Sun World Ba Na Hills lies in its distinctive location and atmosphere. Situated at an altitude of 1,487 meters with an ideal climate, Ba Na Hills offers a cloud-filled, otherworldly landscape that is truly unmatched. This unique setting provides exceptional value for creating one-of-a-kind MICE event backdrops.
With the advantage of being part of the Sun Group ecosystem, Sun World Ba Na Hills can seamlessly combine with world-class hotels and resorts such as InterContinental Danang Sun Peninsula Resort, Mercure Danang French Village Bana Hills, and Premier Village Danang Resort to craft a fully integrated “all-in-one” journey.
From accommodation and entertainment to shopping and teambuilding, everything can be curated within one cohesive experience — helping optimize both budgets and event schedules.
A teambuilding activity held at Eclipse Square
Ba Na boasts exceptional infrastructure that allows for highly flexible, creative spatial customization to meet the demanding needs of international MICE events. Iconic squares such as Noel Plaza, Eclipse Square, and the mystical interior of the Moon Castle offer ideal settings for brand-signature MICE activities including gala dinners, award ceremonies, showcases, and product launches.
Particularly noteworthy is the Golden Bridge — a new world icon — which can serve as an exclusive backdrop for artistic and creative events, similar to the 2018 fashion show “Walking on the Clouds” or the celebrated 2020 online music festival “United We Stream Asia.”
Many major international brands are willing to invest significantly to host extraordinary, signature events on this legendary bridge, especially at sunset when the scenery becomes truly breathtaking.
The magical, shimmering atmosphere at Eclipse Square during a Manulife event produced by director LongKan’s team
The outstanding advantages in landscape, infrastructure, and service quality have made Sun World Ba Na Hills the top choice for large-scale international events. Notable examples include Manulife’s national MDRT 2025 recognition event, produced by the LongKan team, featuring a mystical and grand music gala held at Eclipse Square; or Zacapa – the premium Guatemalan rum brand – which selected the Moon Castle to host an exclusive “above-the-clouds” tasting experience combining gastronomy, music, and cigars in a breathtaking cloud-filled setting.
These events not only demonstrate Ba Na Hills’ world-class caliber but also affirm its ability to create distinctive, high-impact MICE experiences that go far beyond traditional meeting models.
Expressing his satisfaction with Ba Na Hills after organizing a global event for a major international brand here, Mr. Kunal Avanti – Art Director of Magnanimous, an event agency from India – shared:
“We have organized many events around the world — in Dubai, Malaysia, Shangri-La (China), Jaipur (India)… This time, we were searching for a destination that could create a truly memorable imprint for an important global brand event.
We weren’t looking for a single venue; we were looking for an ecosystem that could operate as a refined, seamless machine, meeting every need from accommodation and transportation to unique experiences and world-class event execution.”
Không gian rộng lớn và hoành tráng của Lâu đài Mặt Trăng cũng là địa điểm lý tưởng cho các hoạt động, sự kiện của du lịch MICE
Sự vượt trội của tiềm năng du lịch MICE của Sun World Ba Na Hills, với khả năng biến mọi sự kiện thành một trải nghiệm độc bản trên mây, góp phần đưa Bà Nà nói riêng và Đà Nẵng nói chung trở thành điểm đến MICE trong mơ, nơi cảm xúc thăng hoa và thương hiệu được nâng tầm.
Tương lai, sự hiện diện của Sun PhuQuoc Airways –thương hiệu hàng không mới ra mắt của Sun Group với việc mở rộng mạng lưới bay, kết nối các thị trường quốc tế và các thành phố lớn trong nước tới Đà Nẵng hứa hẹn sẽ giúp hoàn thiện hệ sinh thái du lịch MICE đẳng cấp gắn với Sun World Ba Na Hills, tiếp thêm sức mạnh cho Đà Nẵng vươn xa hơn trên bản đồ du lịch MICE quốc tế.
