Starting in June 2024, Asia Park will officially be rebranded as Da Nang Downtown. The aim is to become the most attractive shopping, entertainment, and leisure hub in the heart of the Han River city.
DA NANG DOWNTOWN – THE “ENTERTAINMENT DOWNTOWN” THAT NEVER SLEEPS IN DA NANG
NEW IDENTITY, NEW EMOTIONS
Asia Park will transform stunningly this summer, rebranding to Da Nang Downtown. The new brand identity will bring a youthful, modern, and colorful pop art style, offering new entertainment, leisure, and shopping experiences, especially at night. The transformation is set to evoke the vibes of famous entertainment destinations such as Los Angeles, Las Vegas, Sao Paulo, and Hollywood’s golden era.
With a stunning appearance and exciting new attractions, Da Nang Downtown offers its visitors a wealth of emotions.
Inspired by the energy of contemporary art and modern cities, the logo showcases the letter O alongside vibrant stripes, symbolizing the sun and perpetual movement. It aims to evoke fresh emotions in visitors. It marks the beginning of exciting new breakthroughs for Da Nang Downtown, promising to breathe new life into tourism, entertainment, and leisure activities in the heart of the Han River city.
Graceful drag queen performers at the “Xúng xính” show in Vui Phết night market, Phu Quoc.
“We believe the new brand identity and unique experiences will continuously surprise visitors and offer them an unforgettable summer in Da Nang. Especially, the evening experiences and shows will enhance the impression of Da Nang’s night tourism, making it a city that never sleeps,” said Phung Pham Thanh Thuy, director of Da Nang Downtown.
THE NEW “ENTERTAINMENT DOWNTOWN” OF DA NANG
This summer, Da Nang Downtown will be transformed into an “entertainment district” with fun daily and night under the slogan “New street by the river, bustling market.” Starting from June 2024, a world-class international art show complex will debut in Da Nang. The highlight is the “Symphony of River” art show featuring a new type of fireworks display never seen before in Vietnam, the Ầu Ơ Da Nang puppet theater with traditional puppet performances, and lively street shows, making Da Nang Downtown a bustling and vibrant night town in central Vietnam. Making its first appearance in Da Nang with the theme “Symphony of River,” the Jetski & Flyboards show, combined with music, lights, skilled water dances, and fireworks, will give visitors the chance to witness Hollywood blockbuster scenes in real life. The Symphony of River is scheduled to take place at Da Nang Downtown with two shows daily, starting from June 10.
The Jetski & Flyboards show, considered a “specialty” in Phu Quoc, will soon be introduced at Da Nang Downtown.
The show is directed by Tuan Le – renowned for productions like My Village, À Ố, Teh Dar – and the H2O team with over 30 years of experience organizing over 3,500 Jetski events and 2,100 Flyboard shows worldwide. H2O has also contributed to blockbuster movies such as James Bond, Mission Impossible, and Baywatch.
Besides Jetski & Flyboards performances, this is the first time the quintessence of circus and magic shows will gather in Vietnam. It features an exceptional lineup of top artists, including the legendary comedy magician Maestro Voronin and the magic circus prodigy Maxim Voronin from the Voronin family, as well as the globally renowned twin stars Crystal Ladies from Cirque De Soleil, who have taken social media by storm and appeared on The Ellen Show. The rising star of the world circus and the First Face of international festivals, Anastasiia Popsulys, will also showcase her talent; the artist couple Oleg Izossimov, known as the “Prince of the Sword Empire” for holding multiple world records for balance, and Olga Moreva, the renowned queen of aerial silk dancing, will deliver captivating and awe-inspiring performances.
The lineup of “vedette” artists from Cirque du Soleil will perform in the WOW Kingdom show at Sun World Ba Na Hills.
In addition to its modern touch, Da Nang Downtown retains its traditional essence, with the “Vietnamese Puppets” show expected to debut on June 1 at the new Ầu Ơ Da Nang Theater with 600 seats. The show leads the audience into the beauty of Vietnam’s land and people through the rich artistic language of both dry and water puppetry.
The beautiful portrayal of characters in the “Vietnamese Puppets” show at Sun World Hon Thom.
The heart of Da Nang Downtown will be Vui Phết Da Nang night market (VUI-Fest) – the new focal point for night entertainment in the coastal city. The Vui Phết night market offers a vibrant space for shopping, dining, and entertainment for both domestic and international tourists, with 200 stalls featuring a wide variety of Asian and European cuisine, regional specialties, souvenirs, handmade items, and bustling street performances.
The Vui Phết night market model, popular in Phu Quoc, will be introduced at Da Nang Downtown this summer, promising to enhance visitors’ experiences.
This signifies an impressive transformation of Asia Park into the dynamic new brand, Da Nang Downtown, set to ignite the center of Da Nang this summer. Da Nang Downtown will unveil its new location at 2/9 Street (29/3 Square) and extend a warm welcome to all visitors with free admission. Prepare to immerse yourself in a spirited new playground where global and Vietnamese arts unite and thrive in the bustling city of Han River. This destination consistently delivers summer surprises.
DANANG CENTER FOR TOURISM PROMOTION