Thanks to open visa policy, excellent portfolio of diverse and high-quality tourism products, and the expansion of international air routes, Vietnam is emerging as a standout destination on the global tourism map. According to aggregated data from Google Destination Insights, Vietnam ranks 7th globally in Top Growth by destination country.
Accordingly, international searches for tourist accommodations in Vietnam since early of this year have recorded rapid growth of 10%-25%, placing the country in 7th position globally. Vietnam is also the only Southeast Asian country listed in the top 10, surpassing other competitors in the region, such as the Philippines (#18), Singapore (#25), Thailand (#36), Indonesia (#37), and Malaysia (#39).
Vietnam among the Top 10 Fastest-Growing Global Travel Destinations
The top 10 most searched Vietnamese cities by foreigners include: Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue.
Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume (over 75%).
Highest demand for Vietnam tourism derived from source markets of the United States, India, Australia, Japan, Singapore, South Korea, the United Kingdom, Taiwan, Malaysia, and Hong Kong.
Several key factors contributing to Vietnam’s appeal among global travelers include its diverse tourism offerings, from cultural, nature, and coastal tourism to emerging products like agricultural tourism, rail journeys, wellness, sports tourism…
Vietnam’s tourism infrastructure has also been rapidly improved, with the development of air, road, and sea transport. The expansion of direct flights connecting major global cities with Vietnam has enhanced the accessibility for international visitors. Particularly, Vietnam’s open visa and immigration policies are playing an important role to attract international visitors to the country. Moreover, Vietnam’s stability in terms of security and public order is considered a crucial factor being highly valued by foreigners.
Besides, marketing and promotion campaigns conducted by Vietnam tourism sector in key source markets also help raising Vietnam tourism brand globally. Currently, the Vietnam National Authority of Tourism is running a tourism roadshow in France, Italy, and Switzerland from 3-14 May.
In the first four months of 2025, Vietnam welcomed over 7.6 million international arrivals, marking a 23.8% increase compared to the same period last year. Coupled with the good news of ranking 7th globally in destination search growth, these are promising signals for the tourism sector in first months of 2025 – a pivotal year for the sector striving to attract 22-23 million international arrivals, contributing to targeted GDP growth of 8% set by the Government.
According to Tourism Information Technology Center
