Ahead of Vietnam’s National Day holiday on September 2, 2026, Traveloka has observed that travelers are increasingly prioritizing trips that combine relaxation with deeper exploration of history, culture, and authentic local experiences. This trend presents strong opportunities for Da Nang – a destination where beaches, nature, culture, heritage, entertainment, and a diverse range of experiences come together.
According to a report released by Traveloka on August 5, 2026, travel demand is shifting from conventional sightseeing toward more meaningful and immersive journeys. Rather than simply choosing destinations to relax or take photos, travelers are increasingly interested in discovering local culture, enjoying regional cuisine, joining festivals and performances, experiencing traditional craft villages, and engaging with local communities.
National Day Travel Trends: From Sightseeing to Deeper Cultural Experiences
According to Traveloka, as Vietnam’s National Day holiday on September 2 approaches, travelers are increasingly looking for journeys that combine rest and relaxation with historical and cultural exploration and authentic local experiences.
This trend also reflects the strong growth of cultural tourism worldwide. Citing Market Report World, Traveloka noted that more than 55% of global travelers prioritize trips centered on heritage, while 68% participate in festivals, performing arts, or traditional cultural experiences on at least one trip each year. Notably, more than 72% of travelers say they prefer authentic and meaningful cultural experiences over conventional sightseeing.
This shift is also changing the way travelers experience destinations. Instead of simply visiting famous landmarks or taking photos at familiar attractions, they increasingly seek deeper engagement with local culture through regional cuisine, night tours, interactive museums, live performances, traditional craft villages, and community festivals.
For coastal tourism, beach holidays continue to hold strong appeal, but they are no longer the only focus. Travelers are increasingly combining seaside relaxation with nature exploration, local communities, cuisine, history, and culture. Large-scale festivals and live performances also enrich the overall journey, giving visitors more reasons to stay longer and experience more at a destination.
Da Nang Within the Travel Trends Identified by Traveloka
According to Traveloka’s data for the second quarter of 2026, Hanoi and Ho Chi Minh City were among the most-booked destinations in Vietnam, reflecting the continued appeal of major cities rich in historical and cultural values and diverse visitor experiences. Coastal tourism also remains popular, although travelers are increasingly moving beyond conventional resort stays toward journeys that combine nature, culture, and local experiences.
Within this trend, Da Nang, together with Phu Quoc and Con Dao, ranked among Vietnam’s coastal destinations with strong travel demand, according to Traveloka data. In Da Nang specifically, the platform recorded strong growth in accommodation bookings, attraction tickets, and family travel. Notably, bookings for Sun World Ba Na Hills increased by 132% year on year.
Beyond resort and entertainment products, major festivals and large-scale performances also contribute to enriching the destination experience. Traveloka highlighted the Da Nang International Fireworks Festival – DIFF and the Hoi An Memories Show as notable examples of cultural and entertainment offerings that add greater depth to travelers’ journeys.
These figures suggest that Da Nang is well positioned to respond to the travel trends identified by Traveloka: a journey that goes beyond relaxation to combine beaches, nature, entertainment, culture, cuisine, festivals, and family-oriented experiences within a single trip.
This National Day Holiday, Da Nang Expands the Journey with a Diverse Ecosystem of Tourism Products and Experiences
During the National Day holiday on September 2, Da Nang offers visitors a wide range of options to combine relaxation, entertainment, nature exploration, culture, heritage, cuisine, sports, and the arts within one journey. Beyond familiar attractions, the city’s tourism products and services are complemented by a series of events, art performances, cultural and sporting activities, entertainment experiences, culinary offerings, and promotional programs taking place across the city.
Building on its strengths in beaches and resort experiences, visitors can expand their journeys through nature-based activities, outdoor sports, museum visits, historical and cultural exploration, trips to Hoi An and My Son, local cuisine, traditional craft villages, performing arts, entertainment, and the festive atmosphere of National Day events. In particular, free admission to museums on September 2, Hoi An Creative Week 2026, World Cup Pickleball 2026, the “Echoes of My Son” art program, “Champa Dance,” the Non Co show, and many other activities offer visitors even more ways to experience the city during the holiday.
This diversity of tourism products enables different visitor segments to design itineraries suited to their interests and length of stay. Families can combine resort stays, entertainment, and cultural experiences; groups of friends and younger travelers have more options in sports, nightlife, entertainment, and cuisine; while travelers interested in culture and heritage can spend more time exploring museums, craft villages, Hoi An, My Son, and traditional art performances. This also creates a strong foundation for developing suggested itineraries of 3 days 2 nights, 4 days 3 nights, or 5 days 4 nights, allowing visitors to combine multiple types of experiences rather than focusing on only a few individual attractions.
The spirit of “CHẠM VỀ NGUYÊN BẢN – RETURN TO ORIGINS” is reflected in efforts to deepen visitors’ engagement with nature, heritage, culture, cuisine, and local life. The idea of returning to “origins” is experienced not only through landscapes or heritage sites, but also through food, traditional crafts, historical stories, artistic performances, and direct interactions throughout the journey. In this way, tourism products are evolving beyond simply offering places to visit, increasingly focusing on experiences that encourage participation, interaction, and personal connection.
With a diverse ecosystem spanning beaches, resorts, nature, sports, culture and heritage, the arts, cuisine, entertainment, and the festive atmosphere of National Day, Da Nang enables visitors to choose and combine multiple experiences within a single holiday. This approach also aligns closely with the trend identified by Traveloka for the September 2 holiday, as travelers increasingly seek experience-rich journeys with greater depth in culture, history, and local identity, rather than focusing solely on relaxation or check-ins at familiar attractions.
DA NANG TOURISM PROMOTION CENTER
