To mark Vietnam Culture Day on 24 November, Sun World Ba Na Hills is bringing the flavours of the Quang region to an altitude of nearly 1,500 metres for the first time. Chu Choa Market will welcome domestic and international visitors with a series of culinary, artistic and folk cultural experiences.
Savour the flavours of the Quang region atop Chua Mountain
People from the Quang region have a distinctive exclamation: “Chu choa!” It is a spontaneous expression of surprise and delight, inspired by a bowl of perfectly cooked noodles, a steaming cake freshly unwrapped from its leaves, or a breathtaking view. Drawing inspiration from this familiar local expression, Sun World Ba Na Hills has made Chu Choa Market the centrepiece of this year’s Vietnam Culture Day celebrations.
Designed as a speciality market rich in local character, Chu Choa Market offers culinary and cultural experiences rooted in the Quang Nam–Da Nang region. Here, visitors can look, taste, touch and take home lasting memories of the destination.
Chu Choa Market will introduce the cuisine of the Quang region to domestic and international visitors.
Stepping into Chu Choa Market feels like entering a traditional village market in the Quang countryside. Carefully arranged rural scenes, bamboo shoulder poles and woven baskets create a rustic, photogenic backdrop. Amid the calls of stallholders, the sounds of the dan tranh, a Vietnamese zither, mingle with bamboo flute melodies, sometimes lively, sometimes gentle, like the Thu Bon River flowing through memories.
In the cool mountain air, few things are more comforting than a bowl of mi Quang, with golden noodles, rich broth, roasted peanuts and crisp rice crackers crumbled on top. Alongside it are other specialities that have shaped the region’s culinary identity: rice paper rolls with pork and savoury fermented anchovy sauce; banh xeo, sizzling pancakes fresh from the pan; banh beo, steamed rice cakes; and banh it la gai, fragrant, chewy sticky rice cakes made with ramie leaves. Other traditional cakes and local produce are also presented with stories about their origins, how they are made and how best to enjoy them.
Visitors will have the opportunity to explore the culture of the Quang region during the celebrations.
Every dish at Chu Choa Market comes with a story. Visitors can discover why mi Quang is served with only a little broth, why fermented sauces hold such a special place in local cooking, and which cakes are traditionally prepared for family death anniversaries or Tet in the Quang countryside. Each dish offers a glimpse into local family life, revealing the simple yet enduring ways in which the people of Quang preserve their culture.
Visitors can also create their own keepsakes inspired by local traditions, from shaping to he rice dough figurines and painting plaster figurines to decorating conical hats in their own style. A particular highlight is the “Tiếng Việt” (Vietnamese Language) stall, where a traditional calligrapher writes visitors’ names as gifts. For international visitors, it is also an opportunity to receive a meaningful Vietnamese name, a small keepsake that can become a lasting reminder of their journey.
Visitors can receive handwritten Vietnamese names and calligraphy as gifts during the celebrations.
Before leaving the market, stop by the Hoi An–Truong Lang area, now brought together as the “Qua Viet” (Vietnamese Gifts) shopping space. Regional specialities, craft village products, handmade items and souvenirs offer plenty of ways to take a little of the Quang region home.
Discover Ba Na’s signature experiences
After exploring Chu Choa Market, visitors can continue their journey with the distinctive experiences above the clouds that have become synonymous with Ba Na. At the summit, the Golden Bridge, supported by its giant, moss-covered hands, remains an enduring favourite for photographs and social media. The charming French Village evokes a miniature Paris, while the Lunar Castle and Eclipse Square captivate visitors with their cinematic beauty.
The golden-leaf walkway is one of the newest and most popular photo spots at Sun World Ba Na Hills.
This season, the golden-leaf walkway at the entrance to Rose Hall in Eclipse Square is among the destination’s most sought-after photo spots, with a romantic atmosphere reminiscent of autumn in South Korea. For those keen to explore, the “Nguồn cội” (Origins) interactive light art space spans nearly 800 square metres and takes visitors through seven enchanting zones, where light responds to every footstep and touch.
For thrill-seekers, the Alpine Coaster, reaching speeds of up to 40 km/h, is an experience to add to the itinerary. Fantasy Park, Vietnam’s largest indoor amusement park, and the European Fairground, featuring bumper cars, magical flying swings and the Hop Dance ride, offer plenty of excitement for groups of friends and families, whatever the weather.
Eric Kayser bakery has attracted large numbers of visitors since its opening.
After enjoying the wide range of entertainment, let your taste buds continue the journey. Savour renowned artisanal French pastries at Eric Kayser in the French Village, enjoy a Starbucks coffee overlooking the Rosa rose garden, or warm up with seasonal dishes, from hot pot served in cups, Korean grilled skewers and Japanese yakitori to cheese fondue at Brasserie.
To make a visit to Chua Mountain even more rewarding, Sun World Ba Na Hills is offering the “FIRST 18-25” promotion exclusively for visitors aged 18 to 25, valid until 31 December 2026. Eligible visitors can enjoy cable car tickets for just VND 500,000, a cable car and lunch buffet package for VND 800,000, or a cable car and dining voucher package for VND 750,000. Each cable car ticket also includes a complimentary artisanal French pastry from Eric Kayser, or two 250 ml glasses of Sun Kraftbeer together with a visit to Ba Na Brew House.
The iconic Golden Bridge remains an essential stop on any visit to Ba Na.
In the crisp air atop Chua Mountain, the Vietnam Culture Day celebrations at Sun World Ba Na Hills offer entertainment while creating a bridge to heritage. The rustic flavours of the Quang region blend with the splendour of this mountaintop retreat, where Vietnamese culture is celebrated alongside cultural influences from around the world.
DA NANG TOURISM PROMOTION CENTER
Source: Sun World Ba Na Hills
