The Hoi An Memories Show is the largest outdoor real-life performance in Vietnam, recreating the history, culture, and identity of Hoi An through a magnificent combination of lighting, music, 3D mapping technology, and more than 500 performers.
Since its debut in 2018, the Hoi An Memories Show has become an unmissable cultural and tourism highlight, praised by both domestic and international visitors as a “symphony of light and emotions” in the heart of the ancient town.
Located on the romantic Hoai River, on the green jewel known as Hoi An Memories Land, the Hoi An Memories Show has become a symbol of both the island itself and Hoi An as a whole. First performed on March 18, 2018, it is recognized as the largest real-life outdoor art performance in the world.
The performance is divided into five acts spanning 60 minutes, with the story narrated by a weaving girl who guides the audience through historical moments and love stories tied to the land of Quang over four centuries ago, showcasing both its prosperity and charm.
The show also highlights the spirit of unity and the admirable patriotism of Princess Huyen Tran, who married King Che Man of Champa for the greater cause. In addition, it portrays the bustling trade activities of the thriving Faifo port and the enduring image of Hoi An—a land that, despite countless ups and downs, has always preserved its peaceful and poetic beauty.
Since January 2025, the Hoi An Memories Show has officially premiered its upgraded version with a multi-million USD investment, marking a breakthrough in both scale and technology. The new edition not only impresses with cutting-edge effects introduced for the first time in Vietnam but also offers a fresh, vivid perspective on the history and culture of Hoi An Ancient Town.
Described as a “symphony of light and emotions,” the show is a fusion of world-class performing arts and profound traditional stories. Audiences are drawn into a journey of discovering Hoi An through elaborate acts that blend laser lights, 3D mapping technology, and vibrant sound effects, creating a lifelike sensation of being immersed in the flow of history.
Not only captivating the eyes, the new version also stirs emotions through humanistic stories of life, love, and aspirations of the people of the ancient town across different eras. This is undoubtedly a unique and unforgettable artistic experience for every visitor to Hoi An.
TICKET PRICES FOR THE HOI AN MEMORIES SHOW
On the official website https://hoianmemoriesland.com/, ticket prices for the Hoi An Memories Show range from 400,000 – 1,200,000 VND for adults and 200,000 – 600,000 VND for children* with a height of 1.4 meters or below.
- Children from 1m to under 1.4m: Ticketed according to the child policy.
- Children from 1.4m and above: Ticketed as adults.
- Each adult may be accompanied by up to two children eligible for free admission. From the third child onward, additional tickets will be charged according to the adult ticket policy.
- In cases where tickets are purchased based on the child’s age, please present the original Birth Certificate or Passport at the ticket counter.
If visiting only the Impression Theme Park and the Moonlight Bridge, the ticket price is 50,000 VND per person. (For children from 1m to under 1.4m in height or under 12 years old, the ticket price is 25,000 VND per person).
For seating convenience, the grandstand layout of the Hoi An Memories Show is clearly divided as follows:
- ECO: Located close to the stage.
- HIGH: Offers a broader viewing angle.
- VIP: Provides the best view for a truly complete experience.
SEATING PLAN AND TICKET CATEGORIES AT THE SHOW
ECO Seat Category
- Location: Closest to the stage, offering an up-close experience.
- Color: Green and yellow.
- Capacity: Approximately 2,088 seats.
- Advantage: Suitable for audiences who wish to follow every performance detail at an affordable price.
HIGH Seat Category
- Location: Higher than the ECO area, providing an expanded viewing perspective.
- Color: Red.
- Capacity: Approximately 764 seats.
- Advantage: Although uncovered, this category still offers a broad view, ideal for enjoying the entire show.
VIP Seat Category
- Location: In the highest area, ensuring a panoramic view.
- Capacity: Approximately 136 seats.
- Advantage: Spacious seats, all under a canopy, providing comfort and protection from the weather. From the VIP area, audiences can enjoy the entire show with the most complete experience.
Choosing a seat category entirely depends on your budget and the viewing experience you wish to have. Below is a comparison table to give you an overview before making your selection:
ECO | HIGH | VIP | |
| Ticket Prices | 200.000 – 600.000 VNĐ | 350.000 – 700.000 VNĐ | 480.000 – 1.200.000 VNĐ |
| Advantages | The most affordable ticket, placing you close to the stage, allows you to clearly observe the expressions and movements of nearly 500 performers. If you enjoy direct interaction and don’t mind that your view may occasionally be partially obstructed by stage setups near the front, this is the ideal choice. You’ll be seated near the stage at a reasonable price, with an excellent perspective to follow the performers’ expressions and actions. If proximity, direct engagement, and an immersive front-row experience are your priorities, and slight obstructions don’t bother you, this is the perfect option. | Compared to ECO seats, this category offers a wider viewing angle, allowing you to observe nearly the entire stage along with all performance effects. It is a balanced choice between ticket price and viewing experience. | This is the premium seating category, offering a full, unobstructed view of the entire stage and providing a complete experience of the grandeur of the Hoi An Memories Show from above. Spacious seats with a full canopy ensure comfort in all weather conditions. |
| Disadvantages | This area is uncovered, and the view does not encompass the full grandeur of the large stage. | HIGH seats are uncovered, so in cases of rain or strong sunlight, you may be exposed to the elements. Therefore, check the weather forecast before attending or bring a raincoat and hat for preparedness. | This is the highest-priced ticket category, but if you prioritize comfort and a panoramic view, it is entirely worth choosing. |
SCHEDULE OF THE HOI AN MEMORIES SHOW
The Hoi An Memories Show is held daily from Monday to Sunday, except Tuesdays. The main performance starts at 8:00 PM and ends at 9:00 PM, lasting approximately 60 minutes, vividly recreating the history and culture of Hoi An.
Before the main show begins, visitors can arrive early to explore Hoi An Impression Theme Park and immerse themselves in a variety of special activities. From 5:00 PM to 8:00 PM, the park offers more than 20 captivating minishows, including:
- Hoi An World: 5:00 PM – 8:00 PM
- Ho Da Ho Camp: 5:00 PM – 8:00 PM
- Queen of Silk Worms: 5:00 PM – 8:00 PM
- Lord Nguyen Recruiting Soldiers: 5:00 PM – 8:00 PM
- Princess Ngoc Hoa’s Wedding: 5:00 PM – 8:00 PM
In addition to the minishows, visitors can explore themed areas that recreate 400 years of Hoi An’s history and enjoy a variety of distinctive Vietnamese dishes. This is a wonderful opportunity to gain deeper insights into the culture, people, and past of the Ancient Town.
HOW TO BOOK TICKETS FOR THE HOI AN MEMORIES SHOW
You can purchase Hoi An Memories Show tickets directly at the ticket counter of Hoi An Impression Theme Park or book online through the official Hoi An Memories Land website.
Below is a detailed guide on how to book tickets online.
Step 1: Go to the website hoianmemoriesland.com and select the “Book Tickets” section on the homepage.
Step 2: Choose the time: select the date and time of the show.
Step 3: Select the ticket type that suits your needs.
Step 4: Enter your personal information and payment method.
Step 5: Review all information and confirm your order.
After payment, tickets will be sent via email or SMS. Additionally, you can contact the official fanpage “Hoi An Memories Land” or call the hotline 1900 63 66 00 – 0904 636 600 for assistance.
NOTABLE AWARDS OF THE SHOW
It is rare for any Hoi An cultural show to receive such widespread acclaim from reputable international media and numerous prestigious awards as the Hoi An Memories Show has. This further attests to the show’s appeal and the script’s integration of the finest elements of a real-life performance. Below are some of the notable awards the show has received:
- On July 17, 2019, the Hoi An Memories Show received the prestigious Leading Historical Spectacle Show award at the Best Hotels – Resorts Awards, organized by the bilingual English–Vietnamese travel magazine Wanderlust Tips.
- On September 26, 2019, the show was honored as the real-life performance with the greatest cultural and historical value at The Guide Awards 2019.
- The Hoi An Memories Show was also honored with the Travellers’ Choice 2021 award on Tripadvisor
- The Hoi An Memories Show also played a major role in earning Hoi An Memories Land the “World’s Leading Cultural, Tourism & Entertainment Complex 2023” award.
- Recognized by Vietnam Guinness, the show features the largest stage (25,000 m²) and the highest number of performers in Vietnam (nearly 500 actors).
- Reuters commented: “Although the Hoi An Memories Show is a real-life art performance in Hoi An—a small city in Vietnam—it has quickly become a global phenomenon.”
- In addition, on March 14, 2019, the Hoi An Memories Show became the first Hoi An performance to be screened at Times Square – the iconic landmark of New York.
Some images from the Hoi An Memories Show
Act 1 – Life: Life is the first act in the Hoi An cultural show – the Hoi An Memories Show.
The Life act of the Hoi An Memories Show not only introduces the story of ancient Hoi An but also marks the first step in a journey exploring the town’s history and culture. With a refined combination of music, lighting, and performing arts, Life delivers profoundly moving emotions to the audience.
Act 2 – The Wedding: The wedding of Princess Huyen Tran and the King of Champa
In the course of Vietnamese history, there are moments that not only mark political turning points but also weave in enduring cultural and spiritual values. The wedding between Princess Huyen Tran of Dai Viet and King Che Man of Champa stands as a vivid testament to the intersection of two magnificent civilizations.
Act 3 – Lights & Sea: The emotional performance in the Lights & Sea act
In the rhythm of modern life, as the bright lights of the ancient town reflect on the waters of the Hoai River, the Hoi An Memories Show emerges like a magnificent epic, transporting the audience back to the golden pages of Hoi An’s history.
Act 4 – Integration: The bustling Faifo port is vividly portrayed in the Hoi An Memories Show.
When people think of the Ancient Town, they immediately imagine lanterns, yellow walls, and rows of tiled-roof houses… It can also be a quiet moment on a boat drifting along the Thu Bon River, releasing lanterns and listening to the touching tales of the town from centuries ago. Yet few know that many centuries ago, Hoi An was known by a rather unusual name for the Vietnamese – Faifo.
Act 5 – Ao Dai: Showcasing a Hoi An that is both ancient and vibrant, graceful and peaceful.
DANANG TOURISM PROMOTION CENTER
