The surge in hotel occupancy during the Da Nang International Fireworks Festival (DIFF) 2026 highlights the enduring appeal of Vietnam’s coastal city during the peak summer season. Beyond the spectacular fireworks performances, the growing trend of combining beach holidays, destination exploration, and all-inclusive travel experiences is creating new opportunities for hotels and resorts, particularly in the family travel segment.
DIFF 2026: A Catalyst for Longer Stays and Higher Visitor Spending
According to Da Nang’s tourism sector, accommodation establishments served an estimated 91,700 visitors on the opening night of DIFF 2026, representing a 17.5% increase compared to the opening night of DIFF 2025. Of these, approximately 39,300 were international visitors, while domestic travelers accounted for around 52,400.
Overall hotel occupancy across the city was estimated at 65%, while four- and five-star properties and equivalent accommodations reached approximately 75%. Notably, hotels located along the Han River and beachfront areas reported exceptionally high occupancy rates, with many properties selling out well in advance.
These figures demonstrate that DIFF is not only a major international cultural event but also a significant driver of tourism growth, helping to extend visitor stays, increase tourism spending, and distribute visitor flows across different service areas of the city. While many travelers previously visited Da Nang for short weekend breaks, the festival season is encouraging visitors to plan earlier, stay longer, and combine multiple experiences within a single journey.
Five-Star Hospitality Brands Enhance Experiences to Welcome Peak-Season Travelers
Families have emerged as one of the most prominent visitor segments during this summer season. Traveling with children or multiple generations, family groups often prioritize accommodations that offer spacious environments, convenient services, seamless transportation options, and itineraries that balance relaxation, entertainment, and exploration.
Rather than booking accommodation alone, many families are increasingly seeking curated holiday packages that include airport transfers, daily breakfast, resort activities, and tickets to iconic attractions.
In response to rising demand during the peak season, hotels and resorts throughout Da Nang have been actively upgrading guest experiences, optimizing services, and introducing comprehensive stay packages. Beyond location advantages, many properties are focusing on creating seamless holidays that combine accommodation, dining, wellness, and cultural entertainment experiences.
As one of Da Nang’s most established five-star beachfront resorts, Furama Resort Da Nang has introduced a variety of holiday packages tailored to different traveler segments. Among them, the Family Bliss Journey package is designed specifically for families seeking to combine a relaxing beach vacation with a visit to Ba Na Hills, one of the city’s most popular attractions.
Furama Resort Da Nang: A Five-Star Resort Celebrating Gastronomy and Heritage
Starting from VND 25,700,000 per family, the Family Bliss Journey package includes a four-day, three-night stay at Furama Resort Da Nang, daily breakfast, round-trip airport transfers, four Ba Na Hills cable car tickets, an extra bed for each bedroom, early check-in from 11:00 AM, and late check-out until 2:00 PM (subject to availability).
Guests also enjoy a complimentary afternoon tea buffet at Hai Van Lounge, dining vouchers, spa vouchers, a choice of shampoo treatment or massage at V-Senses Wellness & Spa, complimentary internet access, daily yoga sessions, and access to three swimming pools and the fitness center.
Travelers can book the Family Bliss Journey package directly through Furama Resort Da Nang’s official website.
The package allows families to enjoy a relaxing resort experience while conveniently exploring Ba Na Hills without having to arrange every detail themselves. This approach aligns with current family travel trends, where convenience, safety, and a well-connected travel experience are increasingly valued throughout the journey.
DANANG TOURISM PROMOTION CENTER
