To enhance Da Nang’s appeal to international tourists, especially MICE (Meetings, Incentives, Conferences, and Exhibitions) visitors, the Da Nang People’s Committee has initiated a campaign since 2022 to assist both domestic and international MICE tourists.
The MICE tourism campaign encompasses a range of initiatives, including a formal reception by Da Nang’s tourism officials, the provision of souvenir gifts to groups upon arrival at the airport, media support for MICE groups, advisory services, and the display of welcome messages on LED screens at Da Nang International Terminal. Furthermore, the program features artistic performances designed to welcome MICE visitors upon arrival.
By Official Document No. 654-CV/DU dated June 8, 2024, from the Party Committee of the Da Nang Department of Tourism, concerning the implementation of the “Skillful Mass Mobilization” model, the Da Nang Center for Tourism Promotion has been tasked with the development and execution of this model. The 2024 MICE tourism support campaign aims to provide the following services for MICE groups:
- Reception and welcome
- Local souvenir gifts
- Media support
- Event organization consulting and support
- Recognition of units bringing MICE tourists to Da Nang
Additionally, for international MICE groups of 50 or more participants, the program offers a welcome message on LED screens at Da Nang International Terminal, an artistic welcome performance, and facilitation of immigration procedures at Da Nang International Airport.
REGISTRATION INFORMATION: Travel agencies bringing groups to Da Nang can easily register online at danangfantasticity.com/mice/benefits to use the MICE tourism support campaign.
DANANG CENTER FOR TOURISM PROMOTION