Within the framework of the 22nd Ho Chi Minh City Tourism Festival 2026, the Da Nang Culture & Tourism Week takes place from April 2 to 5, 2026, at Area B, September 23 Park (Ben Thanh Ward). This is a key promotional activity organized by the Department of Culture, Sports and Tourism of Da Nang, aiming to showcase the destination, strengthen connections with the Southern market, and stimulate domestic tourism in 2026.
At the event, Da Nang presents an open, modern space designed to emphasize interactivity and real-life experiences. The exhibition is shaped as a “multi-touchpoint journey,” where visitors can directly explore the city’s distinctive tourism ecosystem.
A highlight of the event is a series of immersive experiences guided by the theme “Da Nang return to origin,” offering a multi-sensory journey of discovery.
Touch of Taste – Where cuisine awakens the senses: Visitors can savor Quang Nam specialties such as Hoi An corn sweet soup, banh bot loc, seafood noodles, and fresh coconut water, experiencing the essence of local cuisine through simple yet deeply rooted flavors.
Touch of Identity – Where craft villages tell their stories: Guests can try pottery-making, explore traditional handicrafts, and discover the heritage of Thanh Ha Pottery Village. Visitors can also create woodblock prints inspired by Da Nang, where each piece becomes a vivid cultural imprint.
Touch of Tranquility – Where healing energy flows: A resort and camping-inspired space is recreated within the booth, offering a relaxing atmosphere that allows visitors to reconnect and restore balance in body, mind, and spirit amidst the vibrant urban setting.
Alongside these experiences, the business-to-visitor networking space creates opportunities for direct engagement between the market and tourism products, featuring the participation of key tourism businesses such as Sandy Beach Non Nuoc Resort Da Nang, Thien Huong Trading and Tourism Services Co., Ltd., Dong Giang Heaven Gate Ecotourism Area, Koi Resort & Residence Da Nang, My Son Sanctuary, Thanh Ha Pottery Village, and Poseidon Cruise Da Nang. Here, visitors can explore information, access special offers, and directly experience a wide range of tourism products—from beach resorts and eco-cultural tourism to high-end cruise experiences—enhancing the practical value of promotion and expanding cooperation opportunities with the Southern market.
Không gian kết nối doanh nghiệp – du khách
The exhibition space is further energized by interactive activities such as tourism-themed minigames, the “Top 100 Touchpoints in Da Nang” challenge, creative check-in experiences, and lucky draws. In particular, cultural performances showcasing local identity create engaging highlights and emotional connections with visitors.
Throughout the event, the message of “Touch” is consistently conveyed as a journey of emotional connection, where visitors not only see but also feel, experience, and immerse themselves in the authentic values of Da Nang. This approach introduces the city’s tourism ecosystem in 2026 in a comprehensive way, oriented toward depth, with people, culture, nature, and local experiences at its core.
Through this series of promotional, experiential, and networking activities, the Da Nang Culture & Tourism Week in Ho Chi Minh City 2026 is expected to become a key highlight in tourism promotion, contributing to expanding the Southern market, strengthening tourism linkages, and enhancing the destination’s image.
For more information about tourism stimulus programs and travel opportunities to Da Nang in 2026, please visit: danangfantasticity.com
CONTACT INFORMATION:
DA NANG TOURISM PROMOTION CENTER
Address: 18 Hung Vuong Street, Hai Chau District, Da Nang
Email: domestic@danangfantasticity.com
