A journey of experiences unfolds during the sưa blossom season at Vườn Cừa – not merely a festival, but a distinctive rhythm of Da Nang as April arrives. Soft golden hues of sưa flowers gently veil the landscape like a delicate layer of light, allowing each moment to become deeper, slower, and more fully felt.
From April 24 to 26, 2026, Hương Trà comes alive with a rich and continuous program of activities – spanning culture, arts, sports, and interactive experiences – offering a seamless three-day journey where every moment flows naturally into the next.
The festival opens with a deeply rooted sense of place. From traditional incense-offering rituals at the village communal house to the opening ceremony and community activities such as tree planting, fish releasing, and bài chòi folk games, the beginning unfolds in a calm, reflective rhythm – inviting visitors to gently “touch” the cultural essence of Hương Trà. Yet, just a few steps further, the atmosphere begins to shift.
Cycling beneath the golden canopy of sưa blossoms evokes a poetic, almost cinematic feeling. From above, hot air balloons reveal a different perspective of Hương Trà – expansive, light, and quietly breathtaking. On the ground, immersive installations and interactive spaces keep the energy flowing, while evening falls into a vibrant interplay of music and light, elevating emotions into a state that is both relaxed and alive.
As the festival continues, the rhythm rises again with the freshness of early morning runs in the open air. Throughout the day, experiences unfold like a continuous melody – from intimate acoustic music corners to creative cultural interactions, from art and sketching spaces to culinary areas where flavors, senses, and atmosphere come together in a uniquely personal way.
By late afternoon and evening, the festival reaches a new intensity through performances and staged artistic programs. Stories of heritage are reimagined through contemporary expressions, while moments celebrating modern beauty and a grand commemorative performance create a seamless emotional flow – vibrant yet deeply resonant.
After these high points, the journey gradually slows. Ecological spaces invite gentle walks, traditional games, quiet reading corners amidst nature, and art exhibitions that encourage contemplation. Here, the experience is no longer about movement, but about presence.
The journey concludes with a gala night and artistic fashion showcase – where all the layers of the festival converge, blend, and linger, leaving behind a lasting impression.
What makes the Sắc Sưa Festival truly compelling is not the number of activities, but the way each experience guides visitors through different states of feeling. From the cultural depth of village rituals and folk heritage, to the pristine beauty of nature and blooming sưa flowers, to the vibrant moments of music and celebration – and ultimately, to a quiet space for inner reset.
Amid countless travel choices in the summer, Hương Trà does not seek to be loud. Instead, it moves at its own rhythm – gentle yet captivating, simple yet emotionally resonant, offering an experience that unfolds naturally and stays with you long after.
The festival takes place from April 24 to 26, 2026, across Hương Trà Eco Village, Vườn Cừa, Hương Trà communal house, Cồn Chùa, and the local stadium area.
If you are looking for a place where you can fully live each moment, unwind in your own way, and find something meaningful to carry with you – this is an invitation not to be missed.
DANANG TOURISM PROMOTION CENTER
