Da Nang continues to make its mark on the international tourism map as Skyscanner, one of the world’s leading travel search platforms, has named the city among its Top 10 Trending Destinations for 2027. Ranking seventh with a 68% year-on-year increase in flight searches, Da Nang is also the only Southeast Asian destination featured on the list.
According to Skyscanner’s Travel Trends 2027 report, Da Nang ranks seventh among the 10 destinations recording the most notable growth in flight searches, alongside destinations such as Bishkek (Kyrgyzstan), Hurghada (Egypt), Malmö (Sweden), Trapani (Italy), Samos (Greece) and Chongqing (China).
The list was compiled based on year-on-year growth in return flight searches between 1 January and 17 June 2026, compared with the same period in 2025, alongside an assessment of each destination’s relevance to travellers.
With a 68% increase, Da Nang is the only destination from Viet Nam and Southeast Asia to feature in Skyscanner’s Top 10 Trending Destinations for 2027 published for the UK market, reflecting growing traveller interest in this coastal city in Central Viet Nam.
Skyscanner’s Travel Trends 2027 report, themed “Travel. Better spent.”, highlights a shift towards journeys that offer more meaningful experiences, align more closely with travellers’ lifestyles and leave lasting memories. Beyond cost considerations, cultural experiences, the discovery of new destinations and memorable moments are becoming increasingly important to travellers.
In its Trending Destinations 2027 category, Skyscanner selected 10 destinations showing some of the strongest year-on-year growth in flight searches on its platform, introducing travellers to places attracting increasing attention and showing potential to become emerging travel favourites.
From Pristine Beaches to Diverse Experiences
In its introduction to Da Nang, Skyscanner highlights the destination’s diverse travel experiences, from morning swims in the waters of My Khe Beach and exploring the Golden Bridge to enjoying fresh seafood beneath the glow of lanterns.
The Golden Bridge at Sun World Ba Na Hills was also selected by Skyscanner as the featured image representing Da Nang on the list, helping showcase one of the city’s most iconic attractions to international travellers.
Beyond its beautiful beaches and iconic landmarks, Da Nang offers a wide range of experiences connecting nature, cultural heritage, cuisine and local life. Visitors can explore the natural beauty of Son Tra Peninsula, discover the Marble Mountains, immerse themselves in the charm of Hoi An Ancient Town, learn about Cham cultural heritage at My Son Sanctuary, or savour the distinctive flavours of Central Vietnamese cuisine.
The combination of beach relaxation, nature exploration, heritage experiences and authentic local life gives Da Nang its distinctive appeal, offering travellers a wealth of experiences within a single journey.
Strengthening Da Nang’s Appeal on the International Tourism Map
Da Nang’s inclusion in Skyscanner’s Trending Destinations 2027 list is another positive sign for the city’s international tourism profile, particularly as travellers increasingly seek emerging destinations and meaningful travel experiences.
Previously, Da Nang was also selected by Lonely Planet as one of the 50 destinations featured in its Best in Travel 2027, with particular recognition for its urban beach tourism and its connectivity to UNESCO-recognised heritage sites.
Da Nang’s continued presence in international travel publications and destination rankings helps strengthen its brand visibility, creates further opportunities to showcase the city’s distinctive attractions and inspires travellers to choose Da Nang for their journeys in 2027.
DA NANG TOURISM PROMOTION CENTER
Source: https://www.skyscanner.net/travel-trends/destinations
