The festival will take place from April 24 to April 26, 2026, featuring a series of activities held across public spaces along the Han River (40–42 Bach Dang Street), cultural institutions throughout the city, and with the active participation of businesses in tailoring, rental, and Ao Dai trading.
Aiming to position Da Nang as a city where heritage meets creativity, while diversifying event offerings to support tourism development, the Department of Culture, Sports and Tourism of Da Nang has advised the City People’s Committee to organize the Da Nang Ao Dai Festival 2026. This marks the first time the festival is held in the city, with the goal of honoring and spreading the value of the Ao Dai in contemporary life.
Through the festival, Da Nang promotes a new approach to the Ao Dai – from symbolic value to practical use, from performance spaces to everyday life. This contributes to shaping the image of a creative, friendly, and culturally rich destination. The festival also aims to make the Ao Dai a daily wearable outfit, while enhancing its heritage value by connecting it with modern needs. It serves as an open creative platform that encourages designers, artisans, businesses, and the community to participate in product development, promotion, and the everyday use of the Ao Dai.
In addition to the Opening Ceremony, the festival will feature a wide range of activities, including the Ao Dai parade “Da Nang Imprint” connecting the community; the performance program “Hoi An – Colors of Silk” honoring traditional values blended with contemporary creativity; on-site tailoring and experience spaces; and the art show “Han River Convergence” held at Nguyen Van Troi Bridge – a symbolic landmark in the city’s development journey.
The series of accompanying activities will further spread the spirit of connection and sharing through programs such as “Ao Dai Connection – Friendship Connection” and “Ao Dai – Connecting Love”, along with community activities like wearing Ao Dai and check-in campaigns with communication messages (#AodaiDanang2026, #DanangTrongTaAoDai). Special promotions from participating businesses, as well as discounted entrance tickets at cultural institutions, are expected to create a vibrant, accessible, and culturally rich festival atmosphere.
The Department of Culture, Sports and Tourism of Da Nang respectfully calls upon media agencies, organizations, and individuals to collaborate in communication efforts, promotion, and to accompany the festival.
DEPARTMENT OF CULTURE, SPORTS AND TOURISM OF DA NANG
