Building on the success of the MICE Tourism Promotion Program introduced in 2022, the Da Nang MICE Program 2026, themed “Da Nang – Elevating Your MICE Experience,” will be implemented throughout the year, from 1 January to 31 December 2026.

The Program applies to domestic MICE groups of 70 delegates or more and international MICE groups of at least 30 delegates.

From 2026 onward, the Program will place greater emphasis on recognizing and appreciating outstanding MICE enterprises, with recognition linked to promotional benefits under the Program. Companies that bring repeat MICE groups to Da Nang will be honored with the title “Preferred MICE Partner.”